Discover Tranquility: Phê La Café

Recently, the Phe La brand has emerged as a phenomenon for those who love drinks, this brand has quickly become a name that many people are looking for. Despite the annual emergence of new beverage trends, bubble tea has never lost its reign as the "king" among the younger generation. However, amidst the competition, brands in the bubble tea industry must innovate with new flavors and toppings to attract customers.

Since its inception in March 2021, Phê La has gradually gained momentum in the bubble tea scene, solidifying its presence towards the end of 2021 and early 2022 despite the challenges posed by the pandemic. Unlike many others chasing fleeting trends, Phê La stands out as an F&B brand rooted in its product. Their strong assertion of selling specialty Da Lat Oolong tea is evident both in their outlets and across social media platforms.

Starting with a small, charming outlet on Phạm Ngọc Thạch Street, which primarily catered to takeout orders and offered limited seating, the brand received enthusiastic responses from customers. Within three months, they expanded to a more spacious location on Lý Thường Kiệt Street, boasting a captivating design inspired by the misty ambiance of Da Lat, even though it only occupied one floor. By the end of 2021, their third branch in Đại La opened its doors, exclusively selling bottled products. Phê La's rapid expansion continued into early 2022 with the opening of branches in Cầu Giấy, Hanoi, and Da Lat, the hometown of their specialty Da Lat Oolong tea. Notably, Phê La has recently set its sights on the promising Saigon market.

In particular, Phe La only uses oolong tea grown in the Da Lat plateau, which is why Phe La tea is different. Cultivated using organic methods with chicken eggs, soybeans, and hand-harvested to ensure the freshest and most tender tea buds, Phê La's specialty tea maintains its original delicious flavor, revered as a gem of Da Lat's produce.

I have heard about Phe La for a long time, but today I got to enjoy premium tea here.I tried Phê La's Oolong milk tea and Oolong jasmine milk tea yesterday because the staff recommended them to me, and the taste really surprised me.

The most outstanding feature is their rich, natural tea aroma, devoid of any artificial aftertaste. Phe La's milk tea has a mild bitter taste from the tea leaves mixed with the creamy sweetness of the milk, creating an addictive flavor. For those unaccustomed to robust tea flavors, indulging in Phê La's milk tea may even lead to a "tea addiction" the next day.

Phe La's tea is prepared to perfection, I find it similar in taste to Phuc Long's milk tea, however Phe La's version has a stronger aroma and a creamier texture, more suitable for the market. The taste of the younger generation is greater than Phuc Long tea (the brand is also famous for its strong-flavored tea. Particularly, Phê La's milk tea is crafted using the Syphon method – a coffee brewing technique under pressure, based on reverse osmosis principles, creating a unique, unmatched layer of foam on the market.

The toppings for Phê La's milk tea consist of only two varieties: Oolong pearls and roasted rice pearls, each possessing distinctive qualities rarely found in other brands. The chewy, fragrant pearls exude the characteristic aroma of tea and rice as soon as the cup is opened.

I like how they use paper cups and paper straws, giving it a luxurious feel and reducing plastic waste. Additionally, they do not pre-add the pearls into the cup, opting instead to serve them separately in small containers. While pouring the pearls into the cup may require an extra step for the customer, this method ensures the pearls remain chewy for a longer period.

Phe La also provides separate ice bags for customers to adjust the amount of ice according to their preferences. In addition, they put the tapioca pearls in a separate small cup, not putting tapioca pearls in the tea cup like other milk tea shops, this helps pearl balls retain their original flavor.Phe la's space is designed in deep brown tones to bring a warm and relaxing feeling. Besides, they also use a lot of green plants in the design. Now they have upgraded the tea into a canned version with eye-catching and impressive packaging. Although this milk tea brand is new on the market, it has proven its appeal and has a great position in the hearts of tea lovers. Everything from ingredients, tea flavor to space design, Phe La product packaging has been done very well and that creates a good impression for those who have ever drank their tea.

 **This article has images and content 100% from me @a-alice!!**

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