Marketing in times of pandemic

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(Edited)
All these months we have had to face a reality that no one in his life would have imagined to live. A virus that worldwide, in addition to killing many lives, many companies have also had to close their doors, causing an unemployment rate of at least 45% according to some researchers.


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Venezuela, besides being a country that is going through an economic crisis, is going through, like the rest of the world, the onslaught of the covid 19, which has not been at all easy for Venezuelans. It is for this reason that people have had to reinvent themselves in order to survive from day to day.

It should be noted that marketing has played a fundamental role never seen before, since today have increased the opening of new establishments as we used to call them (warehouses) also countless online businesses where people offer their products or services and thus generate their own income. In this sense all these businesses have become known by advertising through digital designs where each of them offers its services through social networks.

Digital designs
Design by @pinedaocl and @amestyj

That is why marketing is a great tool for anyone who wants to start a business or provide a service because it will ensure that your brand is recognized both nationally and why not also internationally. In addition, it is important to mention that marketing is a resource that helps you both to improve and to commercialize your products having as main objective to satisfy the customer's needs and in this way to increase the sales of your business.

According to the above, there are strategies that can be applied to achieve the proposed objectives. Among the marketing strategies that can be applied according to the experience obtained are the following.

- It is important to attract consumers with excellent prices.

- It is essential to offer the customer an excellent quality of products and services.

- Find a way for the merchandise to be distributed in a way that makes it easier for the customer to purchase it.

-To carry out at times sales promotions that attract the attention of customers.

Dear readers, marketing is a resource that as entrepreneurs we must invest money and time with the intention that our business is recognized and sales increase gradually.



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15 comments
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Hello @amestyj
Today more than ever, marketing must be taken into account as a fundamental tool for business success.
Additionally, it is important to consider within the marketing strategies, to give priority to the positioning on the company's website.
Excellent reading.
Happy weekend

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Hi @janettyanez, you are absolutely right with the comment that you make by integrating within the positioning strategies of the website, which is the virtual cover letter of our business, thank you very much for your contributions.

See you later, have a great start of the week !

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Greetings dear Professor @amestyj

We never imagined living this kind of adverse scenarios, mainly because even when we constantly do damage to our ecosystems, our irrationality does not let us see beyond our actions, and we do not give importance to the effects that we can trigger, we simply believe that nothing will happen, and therefore we are not afraid of things. For the social, economic and political context that Venezuela is living, the pandemic brought positive effects, because from my perspective people, beyond reinventing themselves to survive, for the first time we managed to understand that to have stability we must work and not depend on the state. Excellent approach that you share with us. Greetings to all the Amesty Pineda family.

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Hello friend and colleague @lupafilotaxia, I really like the approach you give to the article, because marketing has been essential to implement a series of strategies that allow us to position the product we sell, everything is because the difficult situation we live in Venezuela taught us that you can not live on one income and much less if you are employed in the public sector, as you say, you can not live off the state.

See you later, have a great start of the week, blessings to your family !

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Hello @amestyj
Ctro that everything that is advertising and marketing is indispensable for business, more today that most of it is via web.
It's a whole world of marketing, it has its rules and so on.

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Hello friend @josevas217, no doubt marketing covers much more than advertising, this would be just a small aspect within the variety of strategies and techniques that can be used, today is very popular marketing and although many people are not specialists in the area do their best to understand some of its tools to put them into practice.

See you later, have a great start of the week !

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Greetings my dear @amestyj,
Due to the changing situation that society has experienced in recent years, we have seen the need to evolve and move forward according to our needs, which is why marketing has come to the fore as a measure that allows us to publicize our brand and what we offer. Thank you for your contribution

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Hello friend @madridbg, it is true what you say today technology coupled with the pandemic has enhanced the sale of any product by different means, which has not led as you mention to evolve and adopt new strategies to position our products in the market and thus gradually increase our income.

See you later, have a great start of the week !

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Advertising and marketing can increase the selling even of medium quality products. Ofcourse quality of product is important but you have to focus on proper marketing and advertising. Great post.

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Hello friend @luckyali, thank you for the assessment that you give to my article, you are absolutely right marketing strategies can help us to position products even if they are not quality, if we talk about advertising is a tool used effectively when a market study is done in the area where you want to market the product. Thanks for your contribution !

See you later, have a great start of the week !

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Digital design is undoubtedly a marketing strategy that works very well in times of pandemic. Greetings friend @amestyj and thanks for your input.

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Hello friend @carlos84, in these times of pandemic virtual advertising is essential to sell your products, this as a ring to the finger.

See you later brother, have a great start of the week !

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Local companies have also used marketing to establish a way to sell their products and differentiate themselves from the competition. A new generation of entrepreneurs is emerging who understand the value of being able to make themselves known through commercial strategies.

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Hello friend, we are in an era where the number of businesses in the same area has increased, which causes a commercial competition for the sale of products, whoever manages the marketing strategies properly will surely have a certain advantage.

Thanks for your contribution, have a great start of the week!

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In these times of pandemic, most of the businesses shift from physical outlets to online businesses. Online business needs different strategies for advertising. Most of the businesses operate on advertising and a good marketing basis. For the best techniques, you can visit https://masterbundles.com/gift-ideas-for-marketers/ here and opt for the marketing techniques which can help you out with this problem.

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