From Personal Creation To Popular Demand.

Hello needleworkers!

How are you doing today? It's the Harmattan season in my country, and it's usually very cold, but I prefer it to the hot seasons.

Due to the climate change, I've been a bit under the weather, I've been down with a cold, catarrh and headache for the past six days ever since the last needlework post, so I couldn't do much sewing throughout the week.

However, while meditating today after my morning workout, I began to reminisce about the good old days and how far I've come in the fashion business.

I love to keep memories alive by taking a lot of pictures, even though back in the day I did not have a very good phone with better camera quality.

One reason I choose to take pictures is to track my growth in the future and have something to look back on while making references to them.

I remember a particular dress I made for myself over 6 years ago and how that particular dress spoke for me without me saying a word.

The plan for that dress was a fitted dress and puff sleeve. I used a beautiful scuba fabric for it, and after making the dress and attaching the sleeve to the dress, I was inspired to leave the flare sleeve like that without making it puffy or adding an elastic to it.

After rocking the dress to a function, on my way back, a particular lady called my attention and complimented my dress. She asked if I could link her up to the person who made the dress. I smiled and told her that I was the dressmaker, and then we exchanged contact.

After a week, she called me to ask for the address of my office, which I did. She came in and told me to make the same style for her, but she preferred hers in black.

I was so excited as I got to work, so I decided to post pictures of mine on my WhatsApp status only for another lady online to order the same dress but in royal blue colour.

That dress brought in so many clients for me, which is why I recommend fashion designers take looking good personally seriously as a business.

I believe that a good fashion designer must also learn to market their business both online and offline, as you may never know where your potential clients may be.

Today, I've gotten a good phone and camera. I have made it a goal to always take good shots of my job, regardless of how busy I may be. The job is to sell your product in a very unique way.

On that note, my Instagram handles suffered last year as it was really difficult to keep up with all my social media platforms, but today, I have made up my mind to rekindle my marketing strategies online too, so my new goal is to post my handiwork on Instagram with a fine aesthetic as well.

Do you have a particular style that called in a lot of clients?
I would love to hear your experience.

This happened so many years ago, but I am glad I could refer to it today.