¿De qué se trata entonces? de observar, de detectar necesidades antes de que se manifiesten como tales y estar allí para ofrecer el producto.

Ahora bien, este olfato para detectar necesidades no nace de la nada. Detallemos algunos de los factores que intervienen en ello y que son válidos tanto para el que está buscando ideas, el iniciado o ya consolidado, veamos:

Conocer y estar inmerso en el mercado de tu interés. Recordemos que ninguna idea es completamente genuina, todo parte de algo y hoy en día con tanta facilidad para llegar a la información siempre encontraremos referencias a nuestra idea. Por lo tanto, si ya existe algo similar en el mercado es apropiado conocerlo eso nos va a permitir optimizar nuestro producto o servicio.

Hace unas semanas atrás me llegó una información de un emprendimiento en Caracas que se puede catalogar como muy novedoso en el país.

Dos señoras mayores se han asociado para llevar adelante la idea de dar un servicio turístico exclusivo para adultos mayores: ofrecen paseos a lugares relativamente cercanos, visitas a restaurantes, centros nocturnos y espacios para la relajación, todo bajo el concepto “Full Day”.

De entrada la idea es altamente conocida, ¿Qué la diferencia de los demás? Que el servicio está dirigido a un cliente que si se quiere ha sido obviado en el mercado: el adulto mayor, ahora bien este es su cliente indirecto porque realmente el producto-servicio se encuentra dirigido al target “hijo en el exterior” quien será el que compre el paquete turístico a sus padres como regalo, como bienestar que puede proporcionarle desde la distancia.

Lo que quiero resaltar en este emprendimiento es que al observar con atención el mundo que nos rodeas podemos detectar “necesidades” que dan origen a una idea de negocio partiendo de lo ya conocido.

Tener una escucha activa ante clientes, proveedores y público en general. Escuchar con atención lo que las personas dicen acerca de un producto o servicio: sus críticas, quejas o alabanzas nos hablan de las necesidades existentes y estas se convierten en una de las principales fuente para crear un producto.

En el ejemplo anterior podemos estar seguros que la idea surge de reuniones con amigas que manifiestan su imposibilidad de recrearse de una manera segura, cómoda. compartiendo con otras personas con gustos e intereses comunes.

Escuchar con atención es una competencia que si la desarrollamos no solamente encontraremos una idea de negocio sino que también nos permite llevar a cabo acciones estratégicas para afianzar, mejorar y consolidar nuestro producto.

Identificar oportunidades. No todo lo que escuchamos o vemos es para nosotros. Identificar oportunidades pasa por el filtro de lo que “resuena conmigo”. Una de las causales frecuentes para que un emprendimiento no prospere se encuentra en emprender en aquello que está de moda, que es un boom y lo vemos como una oportunidad.

Ciertamente que allí pueden estar muchas oportunidades pero si no estamos casados con la idea, no es lo que nos apasiona ni lo que nos mueve difícilmente nuestro emprendimiento va a encontrar las vías para desarrollarse y crecer.

De allí que sea relevante centrar nuestra atención en aquello que hemos definido como lo que nos es propio, basado en lo que queremos, deseamos, el conocimiento, habilidades, destrezas y competencias que tenemos de ello por lo cual nos permitimos plantearnos cómo operacionalizarlo.

Aquí cabe acotar que siempre podemos explorar ideas nuevas y hasta completamente desconocidas por nosotros, lo relevante es tener claro que nuestro esfuerzo, dedicación, compromiso tendrá que ser mayor cuando empezamos casi desde cero.

El abanico de oportunidades es muy amplio, para el emprendedor y el comerciante en general, la observación es una habilidad fundamental para desarrollar la percepción y poder verlas.

How many times have we heard that a person has a good eye for business, possibly many, it is a popular phrase that describes a person that "everything" he or she "sets up" goes well, prospers and grows in that business idea he or she developed.

Is it a matter of luck, intuition, talent or training? it is possible that we have an example for each case, in particular I am convinced that it is the training that carries the most weight when perceiving an entrepreneurial opportunity.

From this approach a question arises: And what do I have to train myself to develop these perception skills?

As we all know, there are many skills that we require when it comes to entrepreneurship and in them lies the real possibility that our project will succeed, get stuck or simply stop its flight. One of these skills is observation, let's talk about it.

Observation

Antonio is a graphic designer who started his venture doing print advertising for small businesses, soon got two large companies as regular customers, with which he could invest and buy a printing plotter thereby increasing its strong customers. Everything was going very well until the much-talked-about economic crisis arrived in Venezuela, and basic supplies began to be scarce or, to acquire them, it was not profitable.

As this did not happen overnight, Antonio had already begun to migrate his venture towards purely digital design, looking for international clients, a market that he consolidated during the pandemic. However, when the first quarter of 2021 saw an upturn in commercial activity in the country, Antonio had already strengthened his skills in photography and commercial video, focusing mainly on the food industry, which began to take off strongly. With this new knowledge, skills and track record, the clients have not stopped coming.

So what is it all about? Observing, detecting needs before they manifest themselves as such and being there to offer the product.

But this instinct for detecting needs does not come out of nowhere. Let's detail some of the factors involved in it and that are valid both for the one who is looking for ideas, the initiated or already consolidated, let's see:

Know and be immersed in the market of your interest. Let's remember that no idea is completely genuine, everything starts from something and nowadays with so much ease of access to information we will always find references to our idea. Therefore, if there is already something similar in the market it is appropriate to know it, this will allow us to optimize our product or service.

A few weeks ago I received some information about an enterprise in Caracas that can be considered a novelty in the country.

Two elderly ladies have teamed up to carry out the idea of providing an exclusive tourist service for senior citizens: they offer tours to relatively nearby places, visits to restaurants, nightclubs and places for relaxation, all under the concept "Full Day".

The idea is well known, but what makes it different from others? That the service is aimed at a customer that if you want has been ignored in the market: the elderly, now this is your indirect customer because really the product-service is aimed at the target "son abroad" who will be the one who buys the package tour to their parents as a gift, as a welfare that can provide from a distance.

What I want to emphasize in this venture is that by carefully observing the world around us we can detect "needs" that give rise to a business idea based on what is already known.

To have an active listening to customers, suppliers and the general public. Listen carefully to what people say about a product or service: their criticisms, complaints or praises tell us about the existing needs and these become one of the main sources to create a product.

In the previous example we can be sure that the idea arises from meetings with friends who express their inability to recreate in a safe, comfortable way, sharing with other people with common tastes and interests.

Listening carefully is a competence that if we develop it we will not only find a business idea but it also allows us to carry out strategic actions to strengthen, improve and consolidate our product.

Identify opportunities. Not everything we hear or see is for us. Identifying opportunities goes through the filter of what "resonates with me". One of the frequent causes for a venture not to prosper is to undertake in what is fashionable, what is a boom and we see it as an opportunity.

Certainly there may be many opportunities there, but if we are not married to the idea, it is not what we are passionate about or what moves us, it will be difficult for our venture to find ways to develop and grow.

Therefore, it is important to focus our attention on what we have defined as our own, based on what we want, what we desire, the knowledge, skills, abilities and competencies we have about it, so we can ask ourselves how to operationalize it.

Here it is worth mentioning that we can always explore new ideas and even completely unknown to us, the relevant thing is to be clear that our effort, dedication, commitment will have to be greater when we start almost from scratch.

The range of opportunities is very wide and for the entrepreneur and the trader in general, observation is a fundamental skill to develop the perception to be able to see them.

Translated with www.DeepL.com/Translator (free version)

Fuente de imágenes: 1 - 2