The Importance of Brand Positioning and How it can Take a Business to the Next Level
When it comes to growing a business into a successful business, there are a lot of factors that must be considered. The main goals of every business is to make more sales and make more profits… This is great, however, there is much more to a truly successful business that stands the test of time, than just increasing sales. The ultimate goal of any business is to become a brand. Becoming a brand doesn’t happen at the snap of a finger, it takes a lot of build a business into a brand. One of the key factors that must be considered in order to skyrocket a business to the next level is brand positioning. This is an aspect of branding that a lot of persons neglect or do not focus on. The power of brand positioning and what it can do for a business can never be overemphasized.
Before I proceed further, let’s us first take a look at what brand positioning is all about… brand positioning is basically an aspect of branding, a brand strategy in which a business or a brand is unique and positions itself in a specific area or niche. Similar to branding, brand positioning focuses on uniqueness and standing out from the crowd in the minds of its target customers. This is one of the most powerful branding strategies as it is the space that a business or brand occupies in the minds of the target customers. Why this is so powerful is that whenever a target customer thinks about a particular product or service, they remember the business because it has already established itself in a particular area, subject or niche.
Businesses utilize the power of brand positioning by emphasizing what sets their business apart from the competitors. This could be anything… features, product, even price can also be part of brand positioning strategy – Anything that makes a business unique and distinguishes it from its competitors. One of the main reasons why brand positioning is so important is that it is usually very difficult to displace once it has occupied a place in the minds of its target customers. Look at the top brands today, they all paid attention to brand positioning that is why they are successful and have continued to remain successful. The market place is very noisy (pun intended), and customers find it difficult to filter through the crowded market place. So in order to stand out and own your space, brand positioning is key. When a business positions itself in a particular area, they will be the first line of thought whenever that product or service comes to mind.
Nice writeup, thanks for shearing.