Unlocking Wider Reach For Hive Contents

Hive is a multicultural platform with a diverse range of users. I love the fact that Hive is censorship-free and allows everyone to express themselves in any language of their choice. While we can all express ourselves in any kind of language on the platform, not everyone may be familiar with your spoken language, especially if it's one that is widely spoken. It's better to use a language that the majority of users can understand. Hive is an information-sharing network where numerous users post content daily.

Sometimes, I come across many posts in other languages that I have to transcribe before understanding the content. This process becomes quite cambersome, especially when I'm trying to understand and leave a comment. As a result, individuals like me who go through this struggle might simply skip the post. Another concerning issue is when great content fails to reach a wider audience that could have benefited from it.

We all desire to freely express ourselves in our native language or one in which we are very fluent. However, given the millions of users who may come across your content, you might want to consider presenting it in a format that can benefit not only everyone but also the majority of people. I will share three useful tips for those who aim to reach a broader audience with their content on Hive.

First you need to Consider transcribing your Hive content
A language barrier arises when you speak a or write a foreign language to someone. Using a commonly understood language is preferable as it helps convey your message to a larger audience. Many people naturally write their content in their native tongue, which in my opinion is great, but if you wish to expand your readership or viewership, using a widely spoken language or employing tools like language translators is beneficial. I appreciate seeing posts where authors have translated their content into multiple languages within the same post. It's a clever approach that ensures everyone can benefit from the content.

Use a language That Suit Most on your Target Audience
The next tip I'd like to share with you is about using a language that suits your targeted audience. For example, when promoting Hive in your local area, using the local language or the one that the majority of people are fluent in is the best approach, in my opinion. Tailoring your content to match the language preferences of the local population works effectively. Using the local language allows you to inform more people about Web3 and Hive compared to using a language with terminologies that might be unfamiliar and complex for them to understand. However, with on-chain, you might want to consider providing translations for diverse users who may not understand your native language.

Use Subtitles and Captions
Lastly, if you're creating videos in your native language, consider using subtitles or captions in a more widely used language. In my opinion, English is a good choice, but it's also important to consider the language that the majority of your audience can read and understand. If you're producing written content, make sure to provide translations in multiple languages to ensure that non-native speakers can comprehend the material as well.

I hope these tips helps. See you next time.