Te saca de la zona cómoda. Deslastrándote del conformismo y de esa idea de que ya todo está hecho o que ya "llegaste al llegadero".

Te ayuda a enfocarte. Desde el mismo momento que te fijas un desafío este tiende a ser tu norte, en función de él planificas otras estrategias, tienes otros objetivos, pero nada te distrae del foco que se encuentra en la meta a alcanzar.

Desarrolla tu creatividad. Si el desafío es muy bueno, la creatividad agarra alas. Al primer planteamiento de: ¿Cómo podría hacer para…?, comienzas a perfilar desde tu propio mundo y contextos todo lo que te pueda servir para lograrlo, tomando aquello que, como un guante de látex, lo puedas adaptar a tu manera, para que te resulte provechoso y funcional en tu emprendimiento.

Fortalece el carácter. Un desafío lleva en sí mismo la constancia, perseverancia, persistencia, compromiso, responsabilidad, valentía, curiosidad, entre tantas otras fortalezas que siempre es importante cultivar, porque ellas son las raíces que nos mantienen firmes cuando el viento es fuerte.

Cuéntame ¿Ya tienes en mente tu gran desafío de este año que recién inicia?, ¿Qué otros beneficios le ves al desafiarte?

In English

When we talk about challenges we immediately place ourselves in a challenge, in a competition, in an incitement to carry out an action where we measure ourselves against the other. Do you remember that schoolmate who on the way back home said to you: "Let's see who gets to the second pole first? And the two of them would get in position to run and reach the goal, that was the challenge. Today that is a stage overcome, today the race is with yourself, it is about measuring yourself in your own capabilities, skills and abilities to get where you have proposed.

Challenging yourself means going further, overcoming fears, going through unfamiliar spaces, facing new situations. When you introspect and consider that you want to achieve something, regardless of its magnitude, by taking the first steps, you have accepted the challenge, in such a way that challenging yourself becomes a great strategy to move forward.

Entrepreneurship, from the start, is a great challenge and as entrepreneurs we constantly develop skills, abilities, competencies to be more creative, to innovate in strategies that drive the growth of the venture, we also challenge ourselves personally looking every day to be better people and professionals, not doing so means stagnation.

By the way, there is a feeling that at first glance can be described as contradictory and that is that after we have achieved a great goal we feel exhausted and far from feeling the momentum of triumph what you want is to rest and let go.

A classic example is when the student culminates the professional career, and indicates that he does not want to know anything more of a book, nor of a study center, in a valid feeling and if it is acceptable in a minimum prudential time but... Can the entrepreneur give himself that luxury, hardly, what if he can do is that while he enjoys the achievement to go raising, at least mentally, the new challenges that will give continuity to the collected harvest, not to do it is to waste the moment and the opportunity.

Summarizing, we can conclude that making the challenge a strategy of advancement has to meet certain requirements, among them:

Requirements of a challenge

That it be something motivating and novel for you. It doesn't matter if the whole world is already mounted on it and you are now that "the light comes to you", that makes it new and usually what is new to us has a touch of uncertainty, expectation, desire, enthusiasm that together makes the challenge becomes a motivating element to carry it out.

That implies an effort. It is not about setting a challenge that leads to suffering, like the mythical Sisyphus, but there is no challenge in setting a goal that you know you will reach it with the minimum effort. No!, the matter has to imply: challenge, constancy, emotion, it has to have a degree of difficulty that inspires you, that moves you to think, to handle options, to analyze, to establish different strategies, in other words, that stimulates you.

That is delimited and feasible. It does not make sense to challenge yourself in things that you cannot achieve in a reasonable period of time, that is why the challenge can be managed with the criteria of an objective, you have to delimit it in time and space, and also have the attribute of feasibility.

Benefits of challenging ourselves