The importance of Administrative Strategies to improve the Quality of Customer Service.

Written by:Diomer Antonio Galán Rincón.

Bachelor's Degree.Public Accounting / MSc.Science of Higher Education.

The administration is a tool for the future administrator, especially for the efficient use and optimization of the resources available, and can be used to improve processes, procedures, including the attitude of workers and the organizational culture of any organization, allowing to successfully achieve its organizational objectives.

When the administrative process is used, the objectives are defined and how to achieve them in planning, when organizing, hierarchies, relationships and levels of communication are established, when coordinating processes and people, effectiveness is achieved for the achievement of the proposed objectives and control allows to foresee, anticipate and evaluate the results to continuously improve processes and procedures, especially in service companies.

The quality towards the customer becomes a key factor for service companies, however, emphasis is usually placed on the administration of resources and many times the interest shown by managers in quality is proportional to how much they have decreased their profitability-profitability, neglecting until that moment the customer service, focusing their goals on business growth, without monitoring the good service and attention that must be provided through administrative strategies that will allow customer satisfaction and consequently improvements for the organization.

According to Chiavenato (2009), administrative strategies "imply the definition of objectives set for a long period of time for companies, as well as the adoption of courses of action and the allocation of resources necessary to achieve the objectives", that is, it is part of the process where the organization makes use of resources effectively according to the demands, prohibitions and opportunities imposed by the environment.

With these advantages and disadvantages imposed by the market and environment where companies develop their activities, managers who want to achieve an efficient operation of the activities to be developed in any organization, must generate assertive strategies that not only allow them to be implemented, but the actions of their performance must be directed towards the search for quality in performance and results.

In this way, service is posed as a challenge to awaken creativity and commitment in human talent in such a way that it becomes a personal challenge facing the effort of integrating personal and organizational objectives, where the most important thing is customer satisfaction.

The trends for these new times and now in pandemic is to direct its actions towards the creation of a service culture that provides methods and tools to transform companies into customer-focused and service-oriented businesses, where quality is the main bulwark of any entrepreneurial action.

I hope you like my article and I would appreciate all your comments.

1.- Chiavenato I., (2009) Gestión del Talento Humano. (First Edition). Colombia. McGraw-Hill Interamericana.

2- Villa, C. (2011) Internal marketing strategies to optimize service quality in hardware wholesale companies. Valera-Trujillo. Master's thesis in Marketing Management. Rafael Belloso Chacín Private University.