The benefits of using neuromarketing to increase profitability in companies.

That is why the neuromarketing discipline is considered a viable alternative that comes to diversify the field of sales to identify and understand customer behavior in such a way as to stimulate their attention in advertising so that they make a decision that favors the seller's market, within a framework of acceptability to potential customers.

For these reasons, the study or application of this technique is aimed at optimizing sales, considered important due to the impact generated by the neuromarketing discipline in the process of success of the same, also this allows the collection of information related to the customer, identify their needs, tastes of merchandise, perception, emotion about their requirements and demands at the time of purchase.

On the other hand, it will contribute to the improvement of the sales of merchandise of any commercial nature and also facilitates the attraction of new clients for the exchange and acceptance of marketing, quality of the merchandise, diversity of brands, in such a way that the client is able to express his preference for the merchandise that he requires induced by a scheme of motivation and communication based on an exceptional attention.

To conclude we can say that this technique is an innovative discipline that allows to investigate the market, segment it and develop successful strategies for the optimization of sales that will provide a profitability that did not have before applying it, making it clear that it is a necessity to improve sales today.