瞎逛潮流玩具展 (一) / Exploring Taipei International Toy Show (Part 1)

近年來，潮流玩具（Art Toys）逐漸從小眾收藏走向大眾市場，成為結合藝術、設計與流行文化的新興趨勢，不論是在百貨公司的快閃店、文創市集，還是社群媒體上，都能看見許多人分享自己收藏的潮流玩具或公仔，其中的吉伊卡哇 (Chiikawa) 和拉布布（Labubu）是目前最熱門的潮流玩具，對許多人來說，潮流玩具不只是玩具，更是一種生活態度，像是吉伊卡哇以「社畜共鳴」與「無厘頭可愛」引領風潮，而拉布布以壞笑，顛轉人們對於療癒商品的傳統認知，與怪誕形象，顛轉人們對於療癒商品的傳統認知，對應了現代年輕人內心的叛逆與孤獨，成為情感宣洩的出口，所以當我知道有這個展覽時，就蠻期待能去逛逛的。

一走進展場，最先映入眼簾的就是好幾座高達三公尺的大型充氣玩偶，遠遠就能看見它們矗立在人群之中，讓人忍不住停下腳步，拿起手機和它們合影留念，其中，野獸國攤位以《馴龍高手》中的人氣角色沒牙打造了一座高達三公尺的大型充氣玩偶，黑色的身影搭配圓滾滾的大眼睛，完美還原電影中的可愛模樣，在附近的攤位，則可以看到《玩具總動員》中的熊抱哥與《恐龍當家》的抱抱龍，同樣以三公尺高的充氣造型亮相，也成功吸引大批粉絲前來打卡，我猜，粉絲們或玩具愛好者們即使沒有購買商品，光是與這些巨大又可愛的角色合照，也蠻值得的。

走進展場，除了各式各樣精彩的攤位之外，展場內的文創市集常常聚集著走逛的人們，因為這裡不像大型品牌攤位那樣充滿商業氣息，反而多了一份創作者的溫度，每一個攤位都像是一間迷你工作室，展示著設計師的創意與巧思，也讓逛市集多了一份尋寶的樂趣，官方今年以《白日夢遊會》為主題，將原創角色、插畫創作、設計品牌、手作藝術與生活風格商品帶進潮流玩具展場，白日夢象徵創作者腦海中不斷浮現的靈感與內心世界， 而遊會則是一場集結創作能量、交流與歡樂的創意嘉年華，希望以豐富的手作藝術與生活風格商品，讓潮流玩具的受眾更加廣泛，就我而言，我本來就對這類商品感興趣，能在一場展覽看到這麼多喜歡的東西，更是開心。

In recent years, art toys have grown from a niche hobby into a mainstream trend, blending art, design, and pop culture into something truly unique. Whether it's pop-up stores in shopping malls, creative markets, or social media, it's easy to find people showing off their favorite art toys and collectibles. Right now, Chiikawa and Labubu are probably the hottest names in the art toy scene. For many people, these figures are more than just toys—they represent a lifestyle. Chiikawa has won fans over with its relatable "office worker struggles" and quirky cuteness, while Labubu has become famous for its mischievous grin and unusual appearance, challenging the traditional idea of what a "cute" collectible should look like. Its strange yet charming style reflects the rebellious and lonely feelings that many young people can relate to, making it a unique emotional outlet. So when I found out about this exhibition, I was really looking forward to checking it out.

As soon as I entered the venue, the first thing that caught my eye was a series of giant inflatable figures standing about three meters tall. You could spot them from far away, towering over the crowd and inviting everyone to stop for a photo. At the Beast Kingdom booth, there was a huge inflatable Toothless from How to Train Your Dragon. His shiny black body and big round eyes perfectly captured his adorable look from the movie. Nearby, I also saw giant inflatables of Lotso from Toy Story and Rex, making the area a popular photo spot for visitors. Even if you weren't planning to buy anything, I think taking pictures with these oversized characters alone made the visit worthwhile.

As I continued exploring the exhibition, I found myself spending quite a bit of time in the creative market area. Compared to the large commercial booths, this section felt much warmer and more personal. Every booth looked like a tiny studio, filled with the designers' creativity and unique ideas, making it feel more like a treasure hunt than a shopping trip. This year, the organizers introduced the market under the theme "Daydream Gathering". It brought together original characters, illustration artists, designer brands, handmade crafts, and lifestyle products all in one place. The idea behind the theme is that "daydreams" represent the endless inspiration and imagination inside every creator's mind, while the "gathering" symbolizes a fun celebration where artists and visitors can connect, share ideas, and enjoy creativity together. Through this wide variety of handmade artwork and lifestyle products, the organizers hope to attract an even broader audience to the world of art toys. As for me, I've always enjoyed this kind of creative merchandise, so being able to see so many things I liked in one exhibition made the experience even more enjoyable.

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