純真公園台北站 / STAYREAL PARK Taipei







STAYREAL PARK 純真公園台北站是潮流品牌 STAYREAL 在台北舉辦的夏日限定免費展覽活動,可能有些人知道,STAYREAL 是由熱門樂團五月天的主唱阿信所創立的個人品牌,阿信本人就讀實踐大學室內設計系,對於設計很有自己的想法,並把自己所熱愛的音樂,延伸至服裝設計,結合想像力,打造了這個品牌,但是我知道,很多人喜歡 STAYREAL 是因為喜歡五月天樂團的歌曲及表演,是五月天的粉絲,有點愛屋及烏的味道。
這個活動在夏天都會規畫主題活動,我記著我這幾年就在文創園區看過它,因為五月天的高人氣,加上這是個免費活動,所以參觀的人很多,我看著排隊的人,排了一圈又一圈,特別是室內展區,規劃了不少趣味打卡點,這些打卡點不但結合潮流藝術,還呈現著滿滿的童趣,而今年的活動,有5米高的療癒絨毛大胡蘿蔔、純真兔兔拔蘿蔔及倔強的不不象等,更有擁抱音樂主題區,可以讓參觀者揹上吉他、抓起貝斯或拿起麥克風,化身樂團主唱與團員,是個有趣的沉浸式體驗活動。
對於五月天的粉絲們,除了過來拍照朝聖之外,另外的目的,是來收集限定商品,如淡水青春日記台北限定組,以服裝加上杯子的組合,讓人們一看到,就湧起淡水的青春回憶,而STAYREAL走到淡水紀念車牌,以淡水的落日時刻,收藏屬於台北的美好回憶,車牌掛上車的話,一定非常吸晴,消費滿額的話,還可以拿到超值好物,STAYREAL 不虧是潮流品牌,很會說故事,更厲害的是,說出來的故事,能讓人買單,我看排隊購買商品的人龍,就知道超多人吃這一套。
STAYREAL PARK Taipei is a free, limited-time summer exhibition held in Taipei by the trendy fashion brand STAYREAL. Some of you may already know that STAYREAL was founded by Ashin, the lead singer of the popular Taiwanese band Mayday. Ashin studied interior design at Shih Chien University, so he has always had his own ideas about design. He took his love of music and extended it into fashion design, combining it with his imagination to create the STAYREAL brand. But I know a lot of people actually love STAYREAL because they love Mayday's music and performances. In other words, they are Mayday fans, so their love for the band naturally extends to the brand as well.
Every summer, STAYREAL organizes special themed events, and I remember checking them out at creative parks a few times over the past several years. Since Mayday is hugely popular and the event is free, it always attracts a lot of visitors. I looked at the lines of people waiting to get in, and they just seemed to go on and on. The indoor exhibition area was especially popular. It had quite a few fun photo spots that combined trendy art with a strong sense of childhood fun. This year's event featured a five-meter-tall, super-cute plush carrot, a Pure Rabbit pulling up a carrot, and a stubborn little elephant called Bu-Bu. There was also a music-themed area called “Hug the Music,” where visitors could put on a guitar, pick up a bass, or grab a microphone and pretend to be the lead singer or a member of a band. It was a pretty fun and immersive experience.
For Mayday fans, taking photos and coming here to see the exhibition isn't the only reason to visit. Another big attraction is collecting the limited-edition merchandise. One example is the “Tamsui Youth Diary” Taipei limited-edition set, which combines clothing with a cup. The moment you see it, it brings back memories of youthful days in Tamsui. STAYREAL also created a Tamsui-themed commemorative license plate, featuring a sunset in Tamsui as a way to capture some beautiful Taipei memories. If you actually put the license plate on your car, I'm sure it would really stand out. There were also some great freebies and special gifts for people who spent over a certain amount. STAYREAL really lives up to its reputation as a trendy lifestyle brand. They are really good at telling stories, but what's even more impressive is that they know how to tell stories that people are willing to pay for. Just looking at the long line of people waiting to buy the merchandise, I could tell that a lot of people were totally buying into it.