Mao Bookstore - A Place to Keep Beautiful Memories
Hello everyone, how are you today?
This is my first time posting in #fridaymarket. Thank you so much @dswigle for creating this amazing community, and thanks to @tattoodjay's posts on this community for inspiring me. Today I would like to introduce an antique bookstore in Hanoi. Established in 1974, the Mao bookstore has become a place to keep memories of generations of students and book lovers.

First let me give a brief introduction to the long history of this bookstore. According to its official website, nhasachmao, the Mao bookstore is located on the 2nd floor of the dormitory at 5 Dinh Le street, Hoan Kiem, Hanoi, it is about 200m2 wide. Mao Bookstore is considered a "book mecca" of Hanoians who love books for more than 20 years. But few people know that Mao bookstore was originally just a "tiny book table" sold by Mr. Luy and Mrs. Mao at the sidewalk of the Post Office (Dinh Tien Hoang - Dinh Le junction) in the 90s. After 3 years of selling books on the sidewalk, they bought a small space on the second floor of the dormitory at 5 Dinh Le. With a passion for books, they researched and self-published many exclusive book publications, and their most famous book is "ALMANACH - World Civilizations". Since then, they have had more money to buy neighboring rooms for book sales and living. Witnessing their bookstore expansion, many others also opened other sidewalk bookstores here, making Dinh Le the busiest "night book street" in Hanoi. Around the years 2000 - 2001, the city opened a campaign to clean the "night book street" sidewalk. Not allowed to sell books on the sidewalk, they started renting shops to sell - Dinh Le Book Street was born here. From the small attic of Mr. and Mrs. Mao, Dinh Le Street has now become the "Book Street" of the capital, and now Dinh Le is known as a paradise in the minds of book lovers. It's a place where "bookworms" can spend their whole day off "rolling" from one shelf to another in the hope of finding a book they like. Mr. and Mrs. Mao, the owners of this most famous private bookstore in Hanoi, are considered to be the pioneers of the book-selling profession here. For more than 20 years, the Mao Bookstore has always been a "mecca" for book lovers everywhere, they are the keepers of the "fire" for reading culture. Today because of old age and weakness, the operation of the store has been passed on to their descendants.




With economic development, the surrounding area has become crowded with high-rise buildings and densely populated. To get to Mao bookstore, go to 5 Dinh Le street, you will see a small and dark alley which leads you into a dormitory. When I arrived here, I was a bit skeptical if I had come to the right place because I didn't believe such a famous bookstore would be located in such an old and cramped dormitory. Until I saw the sign of Mao bookstore, I was relieved. The road leading to Mao bookstore is a narrow and dark alley, to get to the bookstore, you also have to go up an old staircase with many traces of time. I could even smell the moss and mold of the faded walls. However, unlike the bustling street outside, the space of the dormitory is strangely quiet. There, time seemed to slow down. I felt like I had entered another world. And the narrow and dark alley was like a bridge between those two worlds. One world is modern, busy and bustling and the other is slow, nostalgic and peaceful.









Finally, Mao bookstore is here. My impression of it is that it's a small bookshop that has been painted light blue on the outside and it's faded as well. However, after gently putting my shoes on the shelf and going inside, a world of books appeared before my eyes. The large space inside was filled with books. The shelves were packed with books, books were also neatly stacked on the floor and on the stairs leading upstairs, books everywhere. I'm sure you can find your favorite book there. You can find a lot of books on different topics, for different ages, even books published many years ago and written in different languages are also found there. The books there are organized into different areas so that book lovers can easily find their favorite books. The bookstore also offers reading spaces such as a library for those who want to stay and read for free.








It's been a long time since I smelled the smell of books overflowing like this. Maybe the last time I went into a bookstore was when I was in highschool. Bookstores like these have been slowly forgotten in the modern world. Nowadays, people prefer to read books on electronic devices or go to modern libraries. Bookstores like these are slowly turning into memories. However, it is still a place to keep beautiful memories of many people like me. When I was a primary school student, every time my mother took me to the bookstore, I was extremely happy. I considered books to be invaluable assets, I even made covers for new books to protect them from fading and keep them in the safest place. At that time, the bookstore was also a romantic date spot. We didn't have phones like now to communicate with each other. We often lied to our parents to go to the bookstore to see each other. Those are the memories that will never fade in my mind. Nowadays, the younger generation no longer comes to bookstores like this. So sad! But you know what, it's an inevitable part of modern life. Personally, I still keep fond memories of bookstores like this.










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Thanks, with these images it looks like I went all the way there. I loved an incredible place, in my city there is a place that is in a very busy street where people travel at full speed by the business of the day, however when you enter this place that is not very nice but there are many books everything changes and those who like it really enjoy being among so many books. It is called the book emporium. Maybe I belong to that generation where reading is done digitally, but for me there is nothing like the smell of the printed pages of books. These sites are my favorites. In my country every year they do the international book fair and I enjoy going and being able to see so many books from different authors from all over the world, especially from Latin America. Needless to say I loved this publication!
Thank you so much for your lovely words, dear friend.
Yes, life is changing rapidly. Places like this are slowly disappearing. I hope that bookstores like this will last forever. When I got there, I was lost in another world and many memories came back to me. It's nice to know that you also love the smell of printed books. Have a nice day, friend!
Thank you so much for taking the tour with me.
Well I agree with you that it is a completely different world filled with knowledge, memories and peace. 🙏
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Welcome to #MarketFriday!! An absolutely perfect #MarketFriday post @dodovietnam!! I am happy to see you here! This was such a fabulous adventure to find Mao's Bookstore! You are very brave going through the tiny back alleys and up the stairs with no marking to tell you where you are going.
You described the smell of mildew walking up those stairs, old and so very easy to imagine... I admit the smell of books is one we love at our house. We all have kindles to read on, but, usually, only get the free books on them - otherwise, we are book people. We love to hold them, their smell, everything about them. All three of my kids too. We just never stopped loving these little bookstores that dot the old parts of towns. As you have said, these kinds of stores don't care if you just read and don't buy. Amazing, isn't it. I love the way books are in organized piles on the floors. How can you not love a place like this? This was so fun! I love the story of how the store came to be and I thank you for bringing us there. It truly was amazing! If I get to Hanoi, it will be one of the places I want to visit!
Thank you so much for being a part of the challenge! #MarketFriday began as a way to reach out across the globe and learn about different cultures through by their markets, especially local markets and farmers markets and eventually branching out and evolving over time from straight shopping to a cultural affair as it highlights how we differ and then again, how much we are alike. We have become a melting pot of culture, but, it is still the Rituals, Festivals, food, architecture, even your language/languages that separate us... Along with the fact of what is these things are normal for us. There are unwritten rules that rule our social behaviors. I see this as allowing for increased tolerance between cultures and nations, and opportunities to come together on an even playing ground. A strong culture can be beneficial to a country as it promotes unity, especially during a crisis, peaceful debate, and open dialogue. I have learned so much about all of you and it has been an amazing experience. I can only hope that learning about each other can help us work together for a peaceful world.
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Thank you very much @dswigle for creating this great community and challenge. I'm glad to hear that your family has a bookshelf and that you love smelling them too. I also have one but I find that not many homes have bookshelves nowadays. And I totally agree with you that those books are still sitting on the shelves and they don't care whether we buy or read them. And yeah, if you have a chance to come to Hanoi, visit Mao bookstore, I'm sure you will like it.
Thanks and have a nice day!
Less and less bookshelves for sure, but, I have five bookshelves! I told you we love our books. I have also had more time to collect them than you. :)
If I come back to Vietnam, Hanoi is first on my list. Thank you!
anh ra Hà Nội khi nào đây
A ra lâu rồi Linh ơi, năm ngoái cơ.