Alternative to Facebook ads? - Hive communities
Direct from the desk of Dane Williams.
One alternative to Facebook ads, are Hive communities and their layer-2 tokens that afford your business influence.
If you’re looking for a modern alternative to Facebook ads, then Hive’s selection of Web3 communities are your answer.
Built on top of Hive’s censorship-resistant base layer, communities feature their own layer-2 token economy which affords you influence over how content is displayed via that particular community’s front-end.
If you are looking to advertise your niche offer to a targeted set of potential buyers, then pick the Hive community that’s right for you, take a stake in that community’s token and use the influence it affords to place your content front and centre on that front-end.
Let’s first take a look at what gives Hive community tokens value and then offer an example case study of how a course seller could use them to effectively promote their product.
What gives Hive layer-2 community tokens value?
Ah, the old question of what gives Hive-Engine tokens value...
Hive's layer-2 community tokens have value because they give your content exposure within that community.
If you’re paying for Facebook ads to promote your business, then you’re paying to put your ads in front of profiles with a very specific set of interests.
The more specific you can get to your ideal client, the more valuable those ads are going to be.
When it comes to niche Hive communities, you have an exclusive readership made up of these ideal clients.
So the demand for the tokens specific to that community comes from people looking for both exposure and influence within that community.
Obviously, this makes Hive communities with an extremely defined niche much more valuable than general interest communities.
If there's no opportunity or no defined niche, then of course nobody is going to want to buy the junk token that is being dumped by leech users every day.
But in a community with an extremely defined niche like LeoFinance, Hive's finance and investing community, then there is clear value to be found in the LEO token that puts you front and centre on their front-end.
Let me offer an example of a business that could effectively use the LeoFinance community as an alternative to Facebook ads.
Case study: You’re launching a new crypto trading course
Say you’re launching a crypto trading course with lessons, content and mentorship as a part of the package.
Obviously, you want to get your promotions in front of an engaged audience of traders - both new and experienced.
Where do these ideal clients hang out?
In a trading and investment community on a Web3 social blockchain like Hive, of course.
Instead of paying Facebook to run ads via their closed algorithm, an alternative is to buy and stake the LEO token which offers influence over how content is displayed on their front-end.
By using your stake to upvote content you can ensure your offer is always front and centre within the community.
Furthermore, you can use your social standing within the community and engagement will likely be warmly met by other stakeholders.
The cool thing is that by joining a Hive community, taking a stake in the token and then engaging with that community, it’s so much more than simply just running a Facebook ad.
While your LEO stake may get your foot in the door by putting your content front and centre, it's your social standing that will close sales and keep you there.
Get a Web3 Hive account today and join a community
So if you’re looking for an alternative to Facebook ads to promote your business, then Hive communities are definitely worth a look.
How do you get involved?
LeoFinance actually allows you to use your current Web2 social media account to onboard into Hive’s Web3 ecosystem.
Simply head to leofinance.io, click the get started button at the top and create your account using your Twitter login.
From there, you’re free to take a stake in Hive’s community tokens like LEO and use that community’s front-end to create and curate content featuring your offer.
Simple and effective.
Best of probabilities to you.
Posted Using LeoFinance Beta
https://twitter.com/forexbrokr/status/1479322302491754497
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I'm glad to be part of the hive community, but advertising on facebook and in hive communities are completely different things.
Firstly, this is the coverage of target users.
Secondly, these are communities ...
Really, how many target customers will advertising in beehive communities bring, for example, for the sale of winter tires in the republic of belarus?
In which community should I advertise this?
How reliable are the conversion tracking tools?
So at this point in time, advertising in high-speed communities is a very small niche, but there is a plus. It is difficult to advertise crypto on Facebook and, for example, a casino ... But I repeat, so far the hive is only for very small purposes (and far from cheaper than on Facebook)
Posted Using LeoFinance Beta
Lol, random example.
If you're trying to sell winter tires to Belarusians, then you're right - Paying to use Facebook's targetted tools is probably your best bet.
But if you're selling something like crypto courses or mentorship programs and are looking for an alternative to Facebook ads, then the LeoFinance community on Hive is certainly worth a look.
Yes, your selection of communities on Hive is limited, so not for everyone.
But remember you're not only paying for advertising, you're essentially taking an ownership stake in the community.
With that in mind, the value comparison is debatable.
Especially if you're not creating and running the ads yourself.
Posted Using LeoFinance Beta
That's what I'm talking about.
But I argue that this is an alternative.
We take your and my example.
I can advertise winter tires and get real buyers on facebook, but the chances of selling them in a hive are close to zero.
I cannot use legal methods to advertise crypto on Facebook (but using illegal methods, I can, but it’s very difficult), but I can get the same amount (or even more) advertising in the Leo community, and clearly cheaper and with less labor costs.
Again, it is difficult to advertise Forex services and on the verge of legality on Facebook, but it is possible. It is possible to do the same in the hive, but it is practically useless and carries risks for the account at the same level as on Facebook.
LOL - at the moment when generic sellers will admit that the sale of detox, xanax, Viagra and the like can bring cheap buyers, the beehive will really be covered by a crowd of accounts advertising it. And you need a bot with enormous power to automatically lower such messages
Now the question is whether or not people even go to those front-ends. After all, there are a lot of people who just use PeakD or Ecency for their daily HIVE feed stuff. LeoFinance does well on this end though.
Posted Using LeoFinance Beta
There's always the option to take a stake in HIVE if you want to display on the general purpose front-ends.
But in my opinion, the value isn't there - It's in the specific audience that you're getting via Hive community front-ends like LeoFinance.
Obviously LeoFinance is head and shoulders above the rest of the specific communities in using their front-end in this way.
And this is reflected in the LEO token being more valuable than the other community specific layer-2 tokens.
Posted Using LeoFinance Beta
If I kept track of all the clients I pointed in the direction of Hive a few years back... Almost all of them declined and those that tried gave up after just a day or two.
It's beyond me why people chose to actively ignore the perfect audience for their products and then go pay for ads on Facebook that will be served to click farms and people that don't give a crap about your product.
Blockchain advertising practices need to change but once they do I'm expecting a stampede coming our way. They still didn't realize the potential of an active community that is fundamentally built on top of their interest in crypto. As if that isn't enough, the community is also divided into niches that are easy to advertise to.
If that's not the absolute perfection when it comes to targeted audience I don't know what is.
Posted Using LeoFinance Beta
There's certainly a ton of untapped potential within Hive communities and especially within LeoFinance.
I'm not sure what the traffic stats will need to get to, but the penny will eventually drop.
In my opinion, we're guaranteed to see projects and businesses step into the space soon enough.
Posted Using LeoFinance Beta
They can't keep ignoring us forever. That's for sure.
Posted Using LeoFinance Beta
As these communities scale to millions and soon billions of users, we will have multiple advertisers showing their interest in promoting their products and services.
The whole network gets the benefit if someone runs ads on Web 3 social platforms like ours.
Posted Using LeoFinance Beta
You're right after it scales it can no longer be ignored.
But there's still a ton of untapped potential here right now.
The exposure that a relatively small stake in the LEO token offers you on leofinance.io offers extreme value when compared to paid advertising.
Just waiting for someone to step in and take advantage.
Posted Using LeoFinance Beta
Ideas are everywhere. You just have to look (or read in some instances).
Nothing is impossible and everything is possible. Your thinking is what makes it so.
Wow... deep ;)
Posted Using LeoFinance Beta
it works well if you can get 100 million people on a network.. however why would so many be incentivized to be here.. i could see that many being on bitcoin myk
Posted Using LeoFinance Beta
The world is crying out for Web3 social media and the only truly decentralised, censorship-resistant options are communities built on Hive.
You're right though - It's all about incentivising people to be here.
But this is something that the Hive blockchain and the HIVE/layer-2 token reward pools provide.
For business owners looking to market their offer, the incentive is:
Posted Using LeoFinance Beta
Sure, but if they crying out so much.. Why aren't they here? lol... The data suggest that at one time there were more hive and steem users than there is now.. I count the history of steem going back to 2015 early 2016 because hive is the same steem community people. So if it's true the numbers at the very least shouldn't have declined.
Posted Using LeoFinance Beta