How to properly market a coin. Something the chain can learn

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A popular Twitter KOL launched a meme coin recently and did a giveaway of about $200k by giving away some of the coin to users who could do some creative promotion of the coin.

The post got millions of views and a lot of people became aware of the coin because of the active promotion. The KOL also got a massive boost in X revenue because of that particular post and also used that revenue to actually buy more of the coin and the hype was there for a few weeks.

The more people submitted entries for the project, they more they submitted entries, the more the KOL got Twitter revenue while the coin was getting into the hands of more people who were actively trading it.

The marketcap of the coin has increased a lot and more people are actively trading it, and it's been gaining a lot of buzz even though it's a bear market.

This is actually how to do proper marketing, and not using a rally car, spending the DHF to some unknown expenses without proper accountability or just some bogus expenses without proper accountability.

Money can look big when you spend it properly

I think Hive has paid some very senseless money to a few people who do not even understand what proper marketing is.

I spent the best part of 2025 doing marketing for Crypto brands and projects and I understand what works and what doesn't.

The funny thing is that a lot of these projects do not even half half the quality of a chain that Hive does, and they're probably just standing because of how they've gotten their marketing right. Now while we cannot compare a meme coin to a whole chain.

The aim of the whole comparison is to highlight how proper marketing is done and how it can be bettered.

Are we giving it to people who understands how marketing works, or just bunch of people who just wants the DHF funds?

While it's also important to point out that a KOL will never truly promote your project or chain except they're also in it to see the chain succeed, it's also important to note that giving it to an amateur who doesn't understand proper promotion but loves the chain.

Obviously, I'm not saying the people who have had the business of chain promotion over the years have not done it well, I'm saying a lot of them only care about the money, and those who care about the chain do not understand how marketing works.

Targeting the right audience

For example Paying money to put $HIVE on a random car race in Germany or wherever is outrightly wrong.

This is because what are the chances that even 2% of the people present in that car race are actually crypto bros?

Whether you like it or not, crypto marketing requires spending money for marketing and directing that to the property target audience.

This is also why the 15 or 20 wells that were built in Ghana never did anything for the chain, this is because random people are never the target audience to be spending advert money on, they simply don't understand the tech and over 80% of them are already not interested.

This isn't because the tech is bad, they're just not the target audience. Even in web, target audience is important and this is why I buy the idea that Hive is not meant for mass adoption, it's meant for a target audience, just like every other crypto projects out there too.

For example, even if we had BTC at 500k, a lot of people still won't be interested, this isn't inherently because BTC isn't the next big thing, it's simply because they're not the target audience and they're the percentage that will never be onboarded.

Paying for a verification without getting ROI

The Hive account on Twitter is currently having a yellow organization Check mark, but no one is currently utilizing to do proper marketing. Twitter is the hub of crypto, and the target audience is massive.

That blue checkmark is probably around 300$ per month, while this is currently not too much for a chain to pay.

I think the return back ROI is missing. A yellow checkmark account can actually start earning X revenue if for example we pay 1k to 2k to a crypto KOL with great reach.

Their duty is to just retweet the main Hive account, while the main account just starts a viral contests where people can promote Hive in a unique way.

Instead of paying a collective of over 10k HBD in a day to some of the most useless proposals on the DHF, this one-time promo would cost like 30 to 50k, but in that particular period, the Hive X account can earn over 10k in Twitter revenue, which can still go back to hosting more contests and that can be poured back into the contest revenue.

*This is what I'll exactly do, if I was running that account

The Hive X account can continue to earn this revenue while using this revenue to pay for future contests and every other rubbish promo proposals can be canceled.

Again, the chain needs innovative minds for the kind of prompo that'll break barriers, this chain is 90% better than every alt project out there, we just need to start doing smart marketing with the proper tools we have.

And hey. I remember, why don't we have a YouTube account again?