Seeking Relevance & Traction As A Social, General, Or Personal Content Creator

I'm not a fan of Facebook or Instagram, I mostly fancy Twitter, because this is where the real discussions happen, the discussions that relate to Crypto, web3, and market situations


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However, I've been a content creator for a long time now and even if I'm still at the intermediate level, I can still tell that there's a huge difference between creating content on a web2 platform like Facebook and a Blockchain as hive. Irrespective of the fact that the intention to create is the same, the audience, the purpose, and the style would be quite different.
Now trend content is what a lot of people depend on to go viral on maybe Facebook or TikTok.

It's like hopping onto a challenge and hashtags to get traction.

The second reason for this is that staying relevant is hard and this is because of the need to show creativeness while maintaining consistency. So when social media creators are not making content around trends, they're being repetitive, recreating the work of others, or jumping on matters of relevance.

Why is this?

In Nigeria, some of the quickest ways to make money from content creation are to talk about relationships or economic situations and how to survive them.
These topics have no hacks to them, people are constantly searching the internet on how to better boyfriends, how to make money, or the quickest way to leave Nigeria without spending more than $200.

The reality of the situation is that creating Content to mirror real-life situations is something a lot of creators do,

However

....selling the personal unique experience is what many do not know how to do. Facebook is filled with people who want things that could teach, inform and entertain them, the standards are raised because I don't think more people are joining Facebook every day, you only have multiple clone accounts, accounts owned by fraud businesses, people impersonating others to swindle ignorant people of their money, but then, more people are becoming creators and seeking to carve their audience. This makes the expectations high.

It's simple economics, the supply is higher than the demand, because it pays to be a supplier, and because of this, the bar will be raised and expectations will be high.
It's easy to be a content creator on Facebook than on a place like Hive and this is because there is an algorithm that shows content that sells better in different countries. Above, I talked about the types of content that are mostly sold in the Nigerian space. In places like Japan, it could be conversations regarding lifestyle. while this isn't trending contenting, it's shifting from one's original content to selling what sells faster, better, and brings more traction.

I like to think everyone in life is a content creator and this is because creating is how we bring relevance and value and in most cases, it's how we get paid.

However, we cannot rely on the things we naturally know how to do best, especially in industries that are saturated with competition, Facebook for example is such an industry, and music in Nigeria is another industry. These industries are insanely lucrative, but the expectations are too high, making them too toxic for people who are starting. However, starting is difficult and it can be unfair. The natural environment for a person who is a creator is demanding, especially if they want to make meaning of their content and earn from them everyone wants to earn for their content, even if it's not money, it could be validation, it be "likes", views or just engagements.

*There's no ultimate way to be a content creator, the truth is it's difficult, but sometimes, people cut corners and one of the ways to do so, is to be creatively precise.

In Nigeria, we have shitty content creators who have cut their teeth in the industry, but over time, they've reached diminishing returns and find it hard to maintain that level they use to be at, so what to do is to incentivize their audience, give them a little and keep these people coming for the money rather than the content.

Selling a different skill is another way.

Now selling a different skill, might help. Relevance is something that doesn't last forever no matter where your content is based, but fighting to hold onto a bit of it is still possible, this is where the aspect of improvisation comes in handy. Failure is part of the game because giving up won't pay the bills.




Interested in some more of my works?


The Intrinsic Propensity To Spend Money
Poverty: The Unwillingness To Spend?
A Scenic Bathroom Photoshoot
The Importance Of Having A Contingency Money Plan
Translational Value; What Is Your Worth?
Using Crypto As A Means Of Transferring Will

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24 comments
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I had been stalking you this morning... Lol. I kept refreshing your profile trying to pin a time to your post. And I made it. I refreshed and saw, 1 sec and I told myself, 'right on time' 😆

It's easy to find the crowd on Facebook. I know this because I had consciously turned my Facebook account into porn influenced one. A large percentage of my writing revolved around sex. Yes, I had the people who always looked forward to it.

And then, I stopped for a while when I had lots of things to do aside from Facebook and needed to step away from the spotlight. But my readers never stop asking in my DM.

I haven't used TikTok. I don't even know how to use it. Instagram freaks me out. My Twitter account? I keep deleting and opening new ones because I don't even where to start. A lot of people have told me to take my sexual posts to Twitter but I know that space is not for the weak so I barely even go there ...lol

I agree with you. Jumping on trends to stay relevant is what web 2 content creators do these days. Only a small percent are trying to be original and it's slow for them to find that much audience too.

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I had been stalking you this morning... Lol. I kept refreshing your profile trying to pin a time to your post. And I made it. I refreshed and saw, 1 sec and I told myself, 'right on time' 😆

Oh, I mostly post in-between 4:50 to 6:30am and erhm till the next day again. Thanks for checking up.

It's easy to find the crowd on Facebook. I know this because I had consciously turned my Facebook account into porn influenced one. A large percentage of my writing revolved around sex. Yes, I had the people who always looked forward to it

I've seen your Facebook page and it's an interesting place. You do well with creative craft. I think the kind of content you create is interesting and one that can sell volume on a place like Facebook, I don't know if it would on Twitter because the Focus and attention of these two web2 platforms are quite different.

haven't used TikTok.

TikTok is a different kettle of fish, you need to be painstakingly creative or have a banging body to display to find traction.

I agree with you. Jumping on trends to stay relevant is what web 2 content creators do these days. Only a small percent are trying to be original and it's slow for them to find that much audience too.

This isn't bad, there are people who are actively doing this because it's difficult to constantly remain creative and trend content can just make one go viral. It's crazy.

Thanks for coming through.

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LOL. I would be very happy if I would have a stalker like you. 😁

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Loool not really a stalker, she was looking out for when I'd post

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🤣😁
I think you have a lot of stalkers - I mean followers who are eagerly waiting for your daily articles. 😊

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I haven't even touched Twitter or Facebook in a long while. It just didn't seem worth the time and the amount of crazy stuff that can just mess up your day there is too crazy. So I just watch Youtube and visit Hive. I do think that anyone trying to earn money online should view all of those options as ways to grow their income and following. At least, it doesn't make sense to limit yourself to just 1 platform.

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Yeah I prefer YouTube, I think over the years YouTube has managed to keep the audience from Facebook, because it's becoming less interesting to be on Facebook unless you're a really influential person and earning from affiliate marketing. However for the regular people, it's not really educative and it's not a place where you can seek knowledge but YouTube is. I hope Hive can do this and more in the future.

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My take is that facebook and Hive have absolutely nothing in common. The content put out through both of them is so damn different. I quit facebook back in 2017 and would not go back to it ever.

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Lol does the quickest way to leave Nigeria without spending more than $200 work for Ghana too? Even I am interested.

Content creation really centers around creativity because you’ll be swept under by competition if you’re not. I’m astonished by how humble you always try to remain, stating always that you’re an intermediate content creator. I guess the levels are different for each person. Intermediate or not though, you’re a great content creator, that’s for sure!

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Lol does the quickest way to leave Nigeria without spending more than $200 work for Ghana too? Even I am interested.

Hahaha I'm saying it's the kind of content that might get traction because so many people are looking for cheap ways to leave Nigeria, but we all know with $200, it's not true but many would still click out of curiosity.

Yeah I consider myself an intermidiate content creator and this is because I still think I'm learning and there are things professional might have that I do not. So I still think I have the time to develop to that stage, however, we grow with time..

Content creating is difficult especially on web2 where the competition is massive.

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Relevance is something that doesn't last forever no matter where your content is based, but fighting to hold onto a bit of it is still possible, this is where the aspect of improvisation comes in handy.

Indeed improving on existing or original works or idea is a brilliant way to sustain relevance, however tasking that might be. Spending time analyzing your audience and paying attention to the changes on demand could also be helpful in supplying the business of staying relevant.

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Spending time analyzing your audience and paying attention to the changes on demand could also be helpful in supplying the business of staying relevant.

This is true, let's not even deny, audience play a huge role in the aspect of content creation. This is because they're the final consumer. Hence studying their feedback and understanding how they tend to take each content can help one to tailor their content differently. Even the reply to a feedback is a content. Thanks for coming through.

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It's always pleasant interacting with you.

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It is the same here where I live. I decided to finally uninstall the Facebook app from my phone as long time ago as the viral posts are becoming too toxic. Posts are mostly about politics, killings and corruption that are attracting too much hatred and anger.

I still use Facebooks messenger app as most that is how I communicate to most of the people that I know.

It is far better here in Hive. At least I am learning from quality content creators like you and at the same time earning too. 😊

!1UP


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I'm still on Facebook though. I use it as a tool to contact the people I know especially when they're MIA but I don't read into other contents of vendetta unless it's that of Nigerian politics. But there's nothing really exciting there. It's just a memory card for some people where they store and keep their memory. As for content creation I think there are ways people on Facebook do it.

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Facebook is detrimental for me. The main reason I am thinking of using it again would be for marketing or product promotion as they have a lot of users. But for now, I only use their messenger app as a means to contact and to be contacted. 😊

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Have you ever considered offering a course or mentorship program for young Nigerians who want to get their start as a content creator?

Could help you level up your own content game and open up a new income stream if you do it right.

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Ahhh I haven't really considered it and this is because I didn't think I have it in me, However, I'll consider the possibilities because anything for development then I'm up for it.

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Definitely worth thinking more about if you feel you've hit your ceiling in terms of blog earnings purely from this blockchain.

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Well, I'm a teacher in real life, I had to quit teaching due to health issues. So it's not something new to me. I'll let you know how it goes.

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