Project Blank Has Doubled LEO's Userbase, Time to Rebrand?

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A lot of people have been wondering what the state of the finance part of LeoFinance is. Many have wondered if Threads allow just finance content or all types of content.

On AMAs over the past few weeks & months, Mitch and I have been talking about this.

LeoFinance does not have any current plans to rebrand. Though it is a continual discussion.

This being said, there will NOT be any new token for Project Blank. Initially, that was the idea - launch a sister project to LEO and with it, a ProjectBlank token.

Fast forward to today and our entire focus is on LEO and growing the LeoVerse's Monthly Active Userbase.

Prior to the launch of Open Alpha Project Blank, LeoFinance.io had 500 MAUs. Now we're at 1040 - setting a record during the month of February for our largest # of monthly active users.

Is a rebrand impossible? Find out in this clip!

About LeoFinance

LeoFinance is a blockchain-based Web3 community that builds innovative applications on the Hive, BSC, ETH and Polygon blockchains. Our flagship application: LeoFinance.io allows users and creators to engage & share micro and long-form content on the blockchain while earning cryptocurrency rewards.

Our mission is to democratize financial knowledge and access with Web3.

Twitter: https://twitter.com/FinanceLeo
Discord: https://discord.gg/E4jePHe
Whitepaper: https://whitepaper.leofinance.io

Our Hive Applications

Join Web3: https://leofinance.io/
Microblog on Hive: https://leofinance.io/threads
LeoMobile (IOS): https://testflight.apple.com/join/cskYPK1a
LeoMobile (Android): https://play.google.com/store/apps/details?id=io.leofi.mobile
Delegate HIVE POWER: Earn 16% APR, Paid Daily. Currently @ 2.8M HP
Hivestats: https://hivestats.io
LeoDex: https://leodex.io
LeoFi: https://leofi.io
BSC HBD (bHBD): https://wleo.io/hbd-bsc/
BSC HIVE (bHIVE): https://wleo.io/hive-bsc/
Earn 50%+ APR on HIVE/HBD: https://cubdefi.com/farms

Web3 & DeFi

Web3 is about more than social media. It encompasses a personal revolution in financial awareness and data ownership. We've merged the two with our Social Apps and our DeFi Apps:

CubFinance (BSC): https://cubdefi.com
PolyCUB (Polygon): https://polycub.com
Multi-Token Bridge (Bridge HIVE, HBD, LEO): https://wleo.io


▶️ 3Speak



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Threads is already being used for purposes far beyond finance, which was the intended usage. It's evolving exactly as it should be evolving, which is wonderful! From the perspective of someone who isn't developing this, and is more of a casual yet supportive user, I don't see LeoFinance as a hindrance to using Threads. In the same token (pun intended 😁), I also "use" Threads as a separate entity from the LeoFinance ecosystem, because it's a specific feature, which I just happen to access through the LeoFinance frontend. In the back of mind, I'm aware that these are closely related, but this is how I'd analyze my behavior as a user.

I'd be interested to know whether others use it / view it in the same manner. Rebranding Threads might end up being a hindrance in such a situation, while rebranding LeoFinance might not be an issue.

That said, it's always great to hear the ideas of the thinkers and innovators. People like yourself inspire me to think broader in multiple areas of life, so thank you for that. 😊


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This is just someone new to Hive trying to give a constructive opinion, before anyones tries to sacrifice me like a witch!!! No new token is great I also think it would delute the value of LEO, I ask this on threads about the rebrand but I dont think that a rebrand would have to do with compete with twitter or any other site although having a more general open name that embrace any type of content not just financial related content would do good for the project, I say this because Im not thinking about the ppl that anyone of us, who know the product can onboard, Im thinking about those who find the site online and see that the name and most of the content are financial related when actually its not only that, there is also other types of content, for example I love threads but I dont want to be reading content related to crypto or trading but its leofinance product so a lot of ppl who use it post this type of content, so as a user if I login to leofiannce.io and see on my left token prices, the top all this tokens i dont know but I open the site because I thought it was a decentralize social network and I think Im going to see generic content like instagram or any other mainstream social network then I probably wont spend more than 5 minutes and Im out, I think the internet has a bigger reach than anyone of us can onboard ppl in person
Thanks for all your hard work, threads is awesome btw 😎✌️

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Leofinance is actually getting bigger and better everyday with the level of massive increase it has been accommodating users .. I actually didn't know about the thread initially until I saw it.its actually a good one that will allow more users.

Posted Using LeoFinance Beta

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Any tester needed for the IOS app? Tried to install it, but says: "This beta isn't accepting any new testers right now" and "No Apps Available to Test", while I so much like a mobile version of whatever this Blank project is gonna be called ;)

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Maybe another option is to have multiple Threads frontends. The current LeoFinance one could be focused on crypto/finance, and other ones could be focused on other things. But they'd all be tied to the same backend. And maybe there could also be a generic frontend with no specific focus, for the people that are looking for that.

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M biggest issue with it would be the other LEO token sitting in the top 30 on coingecko.

It's hard to build a brand around LEO when there is already a more successful one. Not sure what they do but it could be an issue down the line.

If ou are to rebrand and i'm not saying it has to be done but this is the time to do it. Now before pushing outside the hive eco-system.

It's hard to link leofinance with the everything app as the name is very specific to it's old use case. If the plan is to become an app for everything then it could do with a name and brand that ties into that concept.

Posted Using LeoFinance Beta

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Keeping things simple is the best way forward. If nothing else, LeoThreads should be labeled as a LeoFinance LeoVerse DApp, not a separate thing with separate token

Posted Using LeoFinance Beta

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