One Month Later - Ubisoft Quartz Dumpster Fire is Burning HOT!
It may come as a complete shock to some but... Ubisoft's Quartz NFTs are not doing too hot on the secondary market. These NFTs are called "Digits" and are currently for use in the game Ghost Recon: Breakpoint. They were given away free to players that set up a Quartz account and completed a few criteria. This platform was launched in Beta about a month ago and was not very well received by players.
Ubisoft Quartz
Ubisoft Quartz is just NFT snake oil is a fantastic article that came out a few days after the initial launch. It breaks down what the terms of use of these NFTs are and how they work. The announcement of the platform was not well received by players in the slightest. It was met with over 30k dislikes and about 1000 likes. It was also met with great criticism from gamers, streamers, and content creators. Is it really that shocking when you try cramming NFTs into a game that exists and operates perfectly as it is without NFTs? There already exists a market for in game items such as skins, so why do we need to try to force NFTs into the mix, especially when these particular NFTs are kinda pointless? The obvious answer is money. Ubisoft wants to milk this game and NFTs for all it can. They make that very clear in the terms of use for Digits.
I'd say that the only good thing about the Digits NFTs is that they are on the Tezos blockchain. At least they aren't on Ethereum or some other chain that requires physical mining. There's mention of the possibility to use Digits across different chains but it's highly unlikely that this will ever be the case. These are purely cosmetic and are made for use within specific games. They really botched the whole idea of true ownership here, making them "only for use in game or in a wallet". Basically, if the game or Ubisoft Quartz dies, the owner really doesn't have the right to that Digit even though it's an NFT on Tezos. Ubisoft also mentions they will be taking fees from every single transaction without ever clearly stating what the fee is. Seems kinda sketchy but ok. These NFTs are only allowed on Rarible or Objkt which is fucked but you know... Anyway - I'll let you read and draw your own conclusion from that. I wanted to see what these secondary market sales are looking like after one month. Spoiler: not good.
As for Rarible - there's a whopping 22 sales within the collection. Damn that's HOT! I'm sure they were expecting this number to be about 10-20x this amount. They're probably sitting in their office and wondering where all this magic internet money is supposed to be coming in. That's a grand total around 400 XTZ valued at $2000.
Looking at Objkt, it's even worse. 12 sales total! Roughly 147 XTZ valued around $750. That's just.... sad.
These Digits are literally the worst version of what could have been done with NFTs in Ubisoft's games. Yes, this is the first iteration, but the terms of use probably won't change. This is a watered down useless version of what NFTs could do for gaming. I'll say it again. Gaming doesn't need NFTs just like NFTs don't need gaming. They can work very well together, but there doesn't need to be NFTs in every single game.
Thanks for reading! Much love.
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That's what you get for releasing NFTs in a game that is already dead. I mean I get that they all think we are braindead turds that got lucky by investing in magic internet money but sometimes I feel like they don't even think people have a working brain in their head.
I always imagine board meetings where some nerd has a revolutionary idea to revamp a franchise through an internet trend. A strategy that never works but they still keep trying.
The video game industry sure is cancerous these days, I'm just happy people aren't buying into their shit. Or maybe they would if it wasn't launched on XTZ. We will never know I guess...
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Yeah, I could see it performing a lot better if this would have been released alongside maybe a new game? I doubt it though. These traditional gamers don't give a fuck about NFTs. They wanna play the game. Maybe if they had used WAX for the NFTs? At least then there would have been at least some chance of secondary market activity. Like I said, this is literally the worst version I could imagine for nfts being dumped into a game that no one plays. It's fun to watch these giant gaming companies get absolutely decimated with down votes by their communities though.
I think that the same conversation went down at Ubisoft HQ as in this clip from South Park. Companies have lost touch with the real world and they are just shooting themselves in the foot these days. They refuse to come up with innovative ideas (maybe because they aren't capable of doing that) and the gaming community sees NFTs through that filter thinking that they are just another extension of the loot box system.
I'm sure a lot more vaporware will come out before we can actually see a mainstream game implementing NFTs the way they should be implemented. Grab your popcorn and enjoy. Nothing else that can be done at this point.
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Yes! How you acquired an actual clip of their HQ, I won't ask... but they really leaned into the whole "Let's fuck em with some NFTs". I don't think they are capable of doing anything innovative at this point. I'm gunna need a giant fuckin popcorn bucket.