Viva Magenta, on a dozen of my photos, Pantone’s Color of the Year 2023

Recently, Pantone Color Institute announced its Color of the Year 2023, namely "Viva Magenta".

So I have decided to test this new vibrant color, that is actually inspired by nature, on some of my travel and studio photographs.

In order to apply that color to my images, I had to convert it either to RGB or to HSL values. After some researching online, various sources providing different values, here is what in my opinion are the closest maches:

R	G	B
187	38	73

H	S	L
346	66.2	44.1

"What is Viva Magenta?
Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.

Leatrice Eiseman

Executive Director, Pantone Color Institute"

Source of the quoted text could be found here: https://www.pantone.com/color-of-the-year-2023 along with more information.

My travel photo from Norway:

My travel photo from Italy:

My travel photo from Italy:

My travel photo from Italy:

My travel photo from Greece:

My studio project photo:

My travel photo from Iceland:

My travel photo from Iceland:

My travel photo from Slovenia:

My photo from the backyard :D

My travel long-exposure photo from Malta:

My travel photo from Italy:

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