Banksy on Advertising [eng/срп] Бенкси о оглашавању

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consumer-jesus_banksy.jpg
Source / Извор: sharing.org


We are used to seeing how Banksy expresses himself through painting – graffiti. Never with words. This time we make an exception…


I was still involved in marketing when I heard the idea of the late Bill Hicks: ‘All marketing nits should be lined up against the wall and shot!’ It must have been that at that time I understood marketing as a noble discipline of informing people about new products in a humorous way, so I was quite surprised by this attitude. I began to wonder what determined his attitude. And as time went on, I had to agree more and more with Hicks. Today, marketing has become a technologically and psychologically perfected manipulation that creates an entire virtual world around people who succumb to it. And unfortunately, today we are witnessing marketing being used as black magic to promote the satanic ideas of the centralized globalist order.

It is no longer just the isolated opinion of Bill Hicks. The accelerated and sinister degradation of marketing has begun to catch the eye of many intellectuals and artists. I remember, for example, Robert Altman, and in 2013 Banksy’s opinion appeared, which I have to translate and leave here. If only a dozen people read it, it will pay off:

“People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are ‘The Advertisers’ and they are laughing at you.

You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.”


Навикли смо да гледамо како се Бенкси изражава сликом – графитом. Никад речима. Овог пута чинимо изузетак…


Још сам се бавио маркетингом у тренутку кад сам чуо идеју покојног Била Хикса: ‘Све маркетинг гњиде треба поређати уза зид и пострељати!’ Биће да сам у то време маркетинг схватао као племениту дисциплину обавештавања људи о новим производима на духовит начин, па сам зато оваквим ставом био поприлично изненађен. Почело је да ме занима шта је определило његов став. И што је време пролазило, све сам више морао да се сложим са Хиксом. Маркетинг је данас постао технолошки и психолошки изванредно усавршена манипулација којом се ствара читав виртуелни свет око особа које му подлегну. И нажалост, данас смо сведоци да се маркетинг користи као црна магија за гурање сатанистичких идеја централизованог глобалистичког поретка.

Више то није само изоловано мишљење Била Хикса. Убрзана и злокобна деградација маркетинга почела је да упада у очи многим интелектуалцима и уметницима. Присећам се, на пример, Роберта Алтмана, а 2013. појавило се Бенксијево мишљење које морам да преведем и оставим овде. Ако га само туце људи прочита, исплатиће се:

„Ти људи вас свакодневно љуте. Упадају у ваш живот, испаљују на вас јефтине хице и онда нестају. Гледају на вас са висока и чине да се осећате малим. Дају лакомислене изјаве са аутобуса које имплицирају да нисте довољно секси и да се сва забава дешава негде другде. Са ТВ-а чине да се ваша девојка осећа бедно. Имају приступ најсофистициранијој технологији коју је свет икад видео и њоме вас малтретирају. Они су ‘оглашивачи’ и смеју вам се.

Вама је, међутим, забрањено да их пипнете. Жигови, права интелектуалне својине и Закон о ауторским правима значе да оглашивачи могу некажњено да говоре шта желе где год желе.

Јебеш то. Сваки оглас у јавном простору који вам не даје избор хоћете ли га видети или не, ваш је. Ваше је да га преузмете, преуредите и поново употребите. Можете с њим чинити шта год желите. Тражити за то дозволу је као да желите да задржите камен којим вас је неко гађао у главу.

Компанијама не дугујете ништа. И мање од ништа, посебно им не дугујете никакву љубазност. Дужни су они вама. Преуредили су свет како би стекли предност. Нису тражили вашу дозволу, немојте ни помишљати да тражите њихову.“


Banksy-image1-3.jpg
Source / Извор: theplaidzebra.com


It's a great introduction into thinking about life…



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8 comments
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Bang, I did it again... I just rehived your post!
Week 156 of my contest just started...you can now check the winners of the previous week!
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What you are denouncing is something that several art experts have been doing for years. Including experts in fine and plastic arts in Latin America. How good it makes me to read this kind of posts here in this community. Genuinely original, my friend. @lighteye

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Banksy lost all respect and credibility as someone who can discern good from bad, right from wrong, truth from falsehood and facts from fantasy when he started simping for Kivv Nazi.

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He, as everyone else, has his limitations. Unfortunately, he is also a victim of the same propaganda he was criticizing…

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A victim or stupid, I have lost all respect for his antics.

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Great quote! Nowadays there are social media influencers on Instagram, etc. who make it even worse!

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