Phone Companies Are Going Monochrome

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I'm going to talk about smartphone companies a little today. Imagine an iPhone or a Samsung Galaxy. Try watching their ads, or going to their website. You can try oppo too. You'll see a similarity. That is, that all the logos of these companies are on monochrome. Simple white accent color on a background that could be any color. But previously we saw Apple having a rainbow like logo, Samsung having a blue tilted oval in the background. While oppo was all green. Just remembered, vivo is on the same track too. Now, why? Why would these companies ditch their distinct colors and move to a more minimal design? Well, there is an explanation to that. And their is also an explanation to why companies like Xiaomi and realme still use their designated colors.

First, we have to know why a certain company uses a certain logo. It is to distinguish itself from others. To stand out from a crowd of different companies. Because you would probably remember a company just by the looks of it. In other words, all they want is to get your attention. And when they have your attention, it's easier to demonstrate their product.

Now, imagine a top company like Apple or Samsung. They and we, everyone is pretty sure that everyone knows what Apple or Samsung means. So the need to draw attention isn't necessary now. This is where the credibility of your logo ends. Now all it's going to do is just to let you know that a certain product is from this specific company. That is why these big companies don't use fancy colors anymore. They already know that you know it's them. There is another cause too. These companies launch a wide range of products every year. And their logo has fit unanimously with all their physical and digital products. To look and style better. This brings a more uniform look in the products form the company. Also these minimal monochromatic logos are a bit of a luxury statement. These are the usual key reasons for a company to go monochrome.

But, you will see in the roads of Indian subcontinent, that companies like Xiaomi, realme and even oppo and vivo are hanging posters which include their distinct colors. That is because these places are very crowded and they need to draw attention. Back to square one. And because of the crowd it is hard to gather attention but if you use a standout color you're chances are higher. Pretty sure one would think that it's a xiaomi store after seeing the color orange. Or green for oppo.

There is another side reason to this. As I said earlier, going monochrome is bit of a luxury statement. And the general mindset towards non monochrome companies with flashy colors are thought to be relatively cheaper and more affordable. Makes people consider them in the first glance. But when those same companies, for example, Xiaomi, release a luxury or high end product, look closely you'll see that their logo is monochrome too. Basically the game for the companies are to make themselves appealing towards both the luxury and cheap budget customers and maintain a certain agenda.