Posting And Engagement During A Bear Market Is Investing
Introduction
I'm going to discuss posting when the prices of HIVE, LEO or whatever second-layer app you use are low. @dalz made a post about the shares of each Hive front end as front ends of choice from which to post. You can read the post here (a free tip, internal links are good for SEO, drop them to other LeoFinance users' posts when you have a chance):
What keeps you posting?
A couple of months ago, I made a post in which I presented a formula for calculating what percentage of your motivation to post is pure enjoyment:
I discussed the idea that to maximize your future value posting may not be the optimal choice if the fiat value of your rewards is low. You might be better off doing something else and buying the tokens instead. This is where posting for fun comes in.
But the calculation did not take into account one important variable, which is quite difficult to quantify: the reputational benefit from posting consistently through good and bad times. I remember @khaleelkazi mentioning his goal of onboarding onboarding 100,000 new users during the next (retail?) bull market. (Please correct me if my memory failed me.) IMO, the bull market has already been very much on since last July when Bitcoin broke out of its multi-year descending wedge but I guess we're talking about retail investors joining the game in large numbers.
Building a following is easier before mass onboarding
Anyway, my point is that when the market is down and the number of users is low, that is not only the easiest way to accumulate tokens (which may or may not appreciate in the future and which you can also buy on the cheap) but also to amass followers. Other Hive front ends have seen a slow decline in the number of posts made. In contrast, LeoFinance has seen a lot of growth. Posting actively right now is a good way to build a following because there simply isn't too much competition right now.
Should you aim for SEO-driven or free-form posts?
I think this platform needs both and I don't think there will be a shortage of either type. Besides, I don't think this is really a dichotomy. I watched @nealmcspadden's video where he went over using MarketMuse, a new AI tool that helps at writing SEO friendly and maximally relevant posts. You can find the video here:
https://leofinance.io/hive-167922/@nealmcspadden/using-marketmuse-to-write-a-leofinance-io-article
It's not like the tool jumps at you through your monitor, puts handcuffs on you and a hood over your head and takes you to a dungeon from which it won't let you out until you have written a desired number of precisely the kind of posts it wants. You can use it as a means to your ends as a tool to enhance your writing style. I'm guessing there will be a range content some of which will be written strictly following the recommendations of the program and also free-form content like now.
Conclusion
I think the prospects for growth are looking really good from a content creation perspective. There are many who would benefit from adopting a SEO trick or two including myself.
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It is more of a habit thing for me at this point. I don't really pay attention to the rewards too much. I just keep doing what I usually do hoping that one day the price will rebound and it will have all been worth it. The fact that other alt coins are seeing a small pump but Hive continues to drop is a little concerning for me. I like that the communities inside of Hive are still managing to thrive.
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It's a habit for me, too. If I post nothing for a day, I feel as if something were wrong.
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LOL I can identify. If I do not do my usual routine, I feel as if I am falling behind.
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The consistent activity is what is vital. If this is done out of habit, then even better.
Hive will rebound at some point. This is a co-operative that requires the efforts of tens of thousands of people. We simply do not see that at this time.
With a project like Leofinance stepping up its efforts, we could see someone taking the lead for the next step forward.
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I was just thinking about writing a post pointing out that your comments are "worth" more now that engagement is down over on Hive. This is the time to make those connections and grow while the opportunity for visibility is high.
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Yes, that's also a good point. Comments will seldom be upvoted, which is why there will be fewer of them. Hence, more exposure through commenting.
Comments can serve many purposes. Now that they are being rewarded on Leo means that they have a direct financial value. Of course, we comment on most posts regardless on what interface they were posted through meaning they do help hive.
Ultimately, feeding into the same pool is a good thing yet, on Leo, we have a chance to financially reward people for their comments, help to grow their wealth.
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Commenting has helped me lately as exposure is a bit harder to get once more new users come on leofinance.
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I have more than 3x the Hive now that I had in Steem at the end of 2017 just from regular posting this whole time. If the price of Hive ever reaches previous Steem ATH, I'll be very happy :)
If it did that, there'd be a lot of people on Hive with serious bags. :)
The smallest possible Orca at 50,000 HIVE would be worth $400k.
The market cap would be worth more than $3 billion, which is still a great deal smaller than Ethereum.
Continued rollout of features and more DApps will eventually provide the value behind the token.
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Ethereum is at $47 billion now. By the time ETH reaches its next bull market cap, that number will be quite a bit more.
My vote would pay a dev's salary. one day.
That is how it seems to work @louisthomas.
Keep building one's wallet and the pricing action will eventually take care of itself.
You averaged down nicely. 😁
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Posting consistently definitely attracts good upvotes over a period of time, if quality is maintained. I think, we have a lot of good examples here. But the count of such posters are not very high, I suppose ?
Exceptional concept you present forth.
Many discuss the idea of dollar cost averaging when it comes to investing. What is interesting is that on Hive, along with the other tokens, is that when we are rewarded, we add to our holdings. The difference is the fiat price is zero. Thus we are adding to the total without adding more money into the pot.
This is vital. Many want to develop a following but they do not realize how valuable it is to be consistent. When times are slow, it is much easier for people to stand out.
When newer people join, during the bull runs, guess who people gravitate towards? Those who are influencers. Where does that influence come from? From posting during the down times.
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There is an opportunity cost. But nothing in life is without one.
The operative term if habit building. By posting consistently and being somewhat consistent in what and how you posts, you train your readers to form the habit of checking out your posts. So, it is not only about creating a habit for yourself but your audience, too.
Yep.
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The bear market was the time when I earned most of my all time earned HIVE. I see it easier because you get more exposure for your content. The more successful a platform becomes, the harder it will be to gain exposure.
I honestly can't say I have optimized my posts for SEO, but I am planning to take that into account more. I often realize how crap some of the news reports out there are and what a good job some of us are doing, hence getting into competition with famous crypto media outlets is definitely something I would embark on.
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I don't think one can write for fun and churn out content on a regularly basis. Let's be honestly, most people will not be here it not for the monetary benefits. Plus, serious content creation takes a lot of commitment and most people aren't willing to do so far penny. I did a run down of my earning today and it was a bit depressing. I earn more than the average Joe here but I could do better. At this point I thinking about putting more of my time in coding would payoff in the long run. I won't have to worry about earning. I would be buying instead.
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I churn out content on a regular basis and I don't do it primarily for the money.
Proof?
I could get a side job delivering ads or cleaning that pays something in the neigborhood of €10 an hour, which is a lot more than I'm making here per hour. However, I wouldn't enjoy doing those jobs one bit, which is to say that I would be doing them 100% for the money. (Well, both would involve the benefit of getting cardio. But the fact that I couldn't choose the when to work would be a minus. I'd have to deliver the ads regardless of the weather, for example.)
I spend quite a few hours creating my content here. Not spending the time earning much more doing a side job is the opportunity cost.
Therefore, I can honestly say that I'm not doing this primarily for the money. Hive is a social media platform and I get to post I want and I get to have conversations with people. If Hive failed, I'd still go out and take photos and publish them somewhere. I'd probably run a blog of my own on Blogspot or Wordpress or host one myself. I'd have most of my discussions on other forums that I now use much less frequently if it weren't for Hive.
What the money does is not so much influence what I do online but where I do it. I consider what I do here maybe 20% work and 80% leisure.
It is an influence nevertheless. If the opinion of earning was removed we will fancy our chances elsewhere. If it was for the social experience we would fancy our chances elsewhere.
Asides the money, I think the second most significant thing would be the creative freedom. I think it is more about this than even the money. If I didn't need the money I would here for that. And also the chance of building something from the scratch. With leofinance or anything we are trying to build here, we are early adopters.
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I might do that to earn on what I create anyway.
I probably spend more time on Quora talking about stuff that was completely unrelated to crypto. Most of my crypto talk would be on Facebook in a Finnish language group for crypto investors. I'd also follow certain authors on Twitter. I'd subscribe to a few authors on YouTube as well.
But for Taskmaster's videos I'd go to LeoFinance or 3speak any day of the week even if those platforms were completely demonetized.
What I hate about Quora is how the moderators or sometimes the authors of answers to questions censor content. I've had the latter censor my comments like total bitches. That can't happen here.
Well, my preferred social platform is Twitter. I love how organic engagement is there and how one can be engaged in conversations about different topics simultaneously. If I was on hive I would be on Twitter and fancy my chance if being discovered for something.
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