DOLCE AND GABBANA SET $6MILLION USD FASHION NFT RECORD ft
DOLCE and gabbana is a fashion enterprise that is well known all over the world .some years back,this fashion enterprise got into trouble with the Chinese communities.A video was release showing a Chinese model eating Italian delicacies with chopsticks and this lead some disharmony between the Chinese community and the designer.
This action alone lead to a down fall of dolce and Gabbana in the Chinese market ,the brand became digitally affected world wide.
With the brands downfall D&G have to look for other means to keep the market going .
Now they have found other loop which they feel they can take advantage of in the market.recently they announced that they selling bits nine piece digital collection to NFT including it's corture items.this will help to recover from made in the market
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with them selling part of their cortures to NFT ,the company announced that they make a total of 1885.719 Ethereum which is almost $5.7million USD and since D&G announce it collection Ethereum has roses by 10% which officially making the collection worth $6 millions.The collection first began when sashi Menon founder of UNXD approach the luxury fashion house with the idea,so they created virtual iteration including two version from UNXD .the dresses include a dream version in gold and silver featuring shiny crystal beading.
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Earlier this year Gucci also created an NFT video loop inspired by it failed 2023 collections.
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