Building an external brand.

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Big fish in a little pond or a little fish in a big pond?





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A lot of the talk at the moment around Hive and Leo is about bringing in external traffic to the site through as many different avenues as possible to grow our brand and our presence among the wider crypto community.

How can people find us if we are hidden away in the deep dark corners of Hive. It's easy to talk amongst ourselves and discuss possibilities but it is even better to get started and get building that presence.

Simple steps carried out many times by many people will have a huge effect for our community.

Sharing LEO content as far and wide as possible is a big step. Since starting my series on "A beginners guide to cryptocurrency. I have been talking about it with my friends. Every single one of them has asked me to send them on a link. The appetite is there for people to get involved in crypto but for a lot of people it is a daunting task. People don't like hard work and want it handed to them on plate.

Leofinance is the furthest along those lines that I know of and we should be shouting that to everybody that is looking for a place to start. Now that they can sign in and get the web2 experience while being on the blockchain it really is the best time yet for new people to get involved and move towards web3 sites and communities.

We have some great content written on Leo but it doesn't travel far enough. I want to see more content being shared across WhatsApp and Facebook. Twitter and Tiktok.

That is how it gains views and value.

The more likes and shares that we can manufacture the better.

To do this we need to try and grow our presence across all of these platforms and give them legitimacy. Khal has already started on Tiktok and gained some momentum but if we had a hundred people doing the same or a thousand then it would create a very positive network effect. The LEO brand would keep showing up over and over again where people can see it and recognize that it stands for a legitimate crypto community.

We can all be a part of that by taking a few simple steps.

The first is to focus on our external profiles. I don't do Tiktok but I do have two twitter accounts. My personal one has a lot of room for growth and this will be the first focus.

Build up as much following as possible to share my content with.

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I have my Leofinance link in very visible in my bio as well as a thread with the beginners guide parts 1-3 at the top of my page. Small things but it's all marketing.



https://twitter.com/niallon11



This is my link above for anybody to follow if they would like.



I would also like everybody reading this to leave their twitter / tiktok / youtube links in the comments underneath for myself and others to find you and to follow.



Tips and votes for some who have a good LEO post at the top when I click through to the site.

If we can all gain twenty new followers this week it would be a good start.

Then aim for twenty more the week after. Build up a powerful network over time and grow our combined effect.

Most of us here are only little fish when we step outside of the Hive eco-system but together we are greater than the sum of our parts.

Instead of one big fish we have a hundred little fish swarming around to a much greater effect.



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We can all do more by posting and sharing content to other sites which is beneficial for lots of reasons. Not only does it attract more direct views but it also improves the SEO rankings for LEO itself by creating more and more backlinks to the site as posts get shared around. This helps every future post and and makes it easier and easier to get seen over time.

We are still a very small community but there is a lot of room for growth ahead. It is all community driven effort but it will also be the community that benefits in the long run so it's up to us to make those little changes and keep expanding.

Posted Using LeoFinance Beta



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18 comments
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Every little bit of exposure counts.

Keep up the great work you're doing for LeoFinance :)

Posted Using LeoFinance Beta

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That's it exactly.

Every single positive move does add up over time.
Even if they seem very small if we are all making them then it will pay off at some stage.

We are all trying our best to help the site grow and it's refreshing to see community driven marketing like this.

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I think HIVE should do a better job promoting the ease to which people can create coins on HIVE Engine.

Splinterlands seems to bring in a lot of people. I suspect that actifit would bring in more users if it was better promoted.

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That would be up to the hive-engine team really.
They are a private company that build on hive and are also part of the splinterlands group so they could be a better job marketing as we have seen how well splinterlands market the game.

Actifit had great potential but they never built on that original idea towards mass adoption.

They could have built a better UI, easier to use, easy to sign up for a hive account and a revenue stream. It's still a great idea but it could have really been a trend setter in the industry.

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“ We have some great content written on Leo but it doesn't travel far enough. I want to see more content being shared across WhatsApp and Facebook. Twitter and Tiktok.”

This is exactly right. We need to get that outward facing exposure to exponentially rise with time.

One major piece of this is the upcoming communities feature. It will let us build pages like leofinance.io/Thorchain which will be a full dedicated page to Thorchain content with community moderators who can curate and filter the content displayed on it.

I believe pages like this can draw whole communities to leofinance.io and efforts like the ones you’re describing can bring new users in, one-by-one.

Both are equally important. Both will drive growth. Both will lead to LeoFinance’s exponential rise

Posted Using LeoFinance Beta

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This is exactly right. We need to get that outward facing exposure to exponentially rise with time.

I'm hoping that we can change the culture of leo over time and make this a priority. Bringing in new users form outside the hive eco-system would definitely help and separate community groups would make a difference to that. I like the sound of it.

All of these steps should help with growth as you say from a one to one onboarding as well as trying to onboard whole communities to use leo as their community hub. It's the way forward and will be interesting to see how it works.

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The separate community pages with individual moderators is the killer feature we’ve been waiting for in my opinion. It truly will bring a new age of using leofinance to discover great projects.

My aim will be to have 10 of these communities run by members of our existing community. Aiming the sights at communities like Thorchain.

Then we onboard actual community members and project members from those communities. Off to the races

Posted using LeoFinance Mobile

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Great job exposing more people to LeoFinance. Were any of them interested in joining Hive or LeoFinance?

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I have had a few people use my onboarding link over time.

It's slow going but if at least once they have an account then there is a chance that they stay active or become active again at some stage.

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Great job Niall! I love the crypto guide you are preparing that targets beginners. There are a lot of people searching for that kind of content every day online. It's a great way to organically get them on Leo Finance. 🚀

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Thanks finguru.
That will take a while but it's fun to try and put it all together.

I'm even learning a lot of new bits myself from doing research as well as relearning old bit as well.

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