Como empezar tu MARCA PERSONAL en INSTAGRAM | Parte 1 [esp/eng]

If you are reading this post you are probably an entrepreneur who knows how important it is to have a presence on Social Networks and you have considered starting to expand your business using Instagram... If so, I want you to know that you are on the right track, Instagram is an excellent tool to start but the question is: How to do it? What tools do I need? What do I put in my biography? How do I create content?

My name is Oriana Maza and I am dedicated to help entrepreneurs like you with their Social Networks, I create content since I was 15 years old and in 2020 I started working in Digital Marketing, almost a year ago I started my personal brand as Social Media Manager for Personal Brands.... So today I'm going to tell you everything you need to know to get started on Instagram, especially if you have a personal brand.

But what is a personal brand and what is a commercial brand? How do they differ? You have a trademark if you use a name, a symbol for your business... Example: McDonalds, ADIDAS, Starbucks, etc.

You have a personal brand if you are the brand, if you make yourself known with a product or service you are offering...Example: Taylor Swift, Kylie Jenner, Sascha Fitness, etc.

2.Who is my ideal client: Although it may seem the opposite, the more specific your answer to this question is, the more likely you are to stand out...This is what we call choosing a niche (i.e. a sector in which you can specialize and find your ideal client)...To illustrate let's say you are a Psychologist and you specialize in Couples Therapy. That is your niche and your ideal client is couples who are experiencing relationship problems...How could you specialize further? One idea is to be a therapist for couples who have just had children and are trying to balance their relationship with parenthood.

Think about it: If you were in this situation, who would you rather go to than a Couples Therapist or a Couples Relationship Therapist as you begin parenthood? This will help you be more irresistible to your ideal client and help you convert your audience into clients more efficiently.

3.What differentiates you from your competition?: Think about that special factor, that thing that people should buy from you for. Maybe it's your working method or your expertise or the materials you use, it should be something that your competitors don't have that helps make your offer more irresistible.

A well-constructed strategy contains SMART Objectives (an acronym used to measure specific, measurable, attainable, realistic and time-bound goals) For example...Grow 500 followers on Instagram in a range of 30 days.

It also contains Content Pillars that go along with the stated objectives, i.e.: What type of content are you going to create to achieve your goals? Currently in my brand I run it in the following way..

For each objective I have different pillars, for example to Attract LEADS I use educational content such as tutorials, tools, how to achieve things... To Connect I use personal content telling my story, reflections and helping my audience with their concerns and to Sell I talk about the benefits of my service and show testimonials. This example is useful to adapt a similar strategy to your business.

Something you should also think about is your weekly content calendar or structure. How many times a week are you going to post? What kind of content are you going to post on which days of the week? This is important because what is not planned and not tracked is not done and something as important as your Instagram account can not be left to chance...Think that Instagram will be your sales engine, a channel in which if you manage it well you can attract many potential customers that you will miss if you do not plan it.

See you soon!