Leo: Plan To Bring Evergreen Content Back To Life
One of the topics often discussed on Hive is the fact that content only generates rewards within the 7 day voting window. After that, evergreen content is basically dead from this perspective.
From a website perspective, this is how traffic is generated. There are articles online what are decades old yet still drive thousands of viewers each month. They rank well in the search engines, in part due to the age. It is also something that was expanded over time.
There are a multitude of problems with getting content on Hive ranked. This is something that we simply will have to deal with. However, there are things that can enhance the chances.
One of them is well written articles on certain topics.
Here is where Leo is seeking to approach things a bit differently.
Ad Revenue
We all know LeoAds is something revolutionary for the platform. Here we are looking to pull in revenue from outside the ecosystem. So far, this is not something that has been done on Hive.
Now we are seeing how this can once again alter the approach on Hive.
The focus is based upon the Proof-of-Brain (PoB) mechanism. Here is where the incentives coming from. Outside of that, only a select few who take a long-term approach to their wallet holdings even consider other possibilities.
Leo could potentially alter this with Ad Revenue. This is based upon the clicks that a page receives. Obviously, this could have a great deal of impact over time.
Basically, we are discussing the idea of lifetime clicks. The impact over outside the 7 days becomes more important.
What if someone posts articles that generate tens of thousands of clicks each month? Over time, having a few hundred each driving traffic is possible. Here is where we see the value created.
LeoAds monetizes this. Now, what if a portion of the Ad Revenue was paid to the author. This is a great way to be rewarded consistently over time.
This is a revolutionary idea.
Increased Effort Into Articles
The key to getting into this game will be valuable content. That starts with the effort put in.
For example, it is not likely that a 200-300 word articles is going to earn anything. These are not likely to capture the attention of the search engines. We know people quickly throw things together to scalp a few votes.
Here we see how this ends. In fact, people would be incentivized to go back though older content and refresh it. This means expanding it as much as possible while trying to format in a way that will get convey expertise on a matter.
Consider what can be done with content that dates back 4 years. We have thousands of articles, many of them well written on specific topics. This is something that can updated to aid in this effort.
This shifts the entire focus. While there are still base layer along with layer 2 rewards, this adds a third mechanism. Content creators can take a long term view, building their brand. This could set up some people on Leo as experts.
Web 3.0
Here is where we see the expansion of the Web 3.0 concept.
By building this on Leo, we have the ability to piggy-back off the entire platform. However, the potential to benefit the individual could be interwoven into the Ad Revenue model.
Essentially, we are dealing with a Wiki idea whereby the entire website (platform) expands, improving the results individuals could potentially get. The individual is part of a larger community, all feeding into the same trough. What is different is that we can see how individual payouts could go to those generating regular traffic.
It will only take one article to have a breakthrough and an author could enjoy a monthly income stream for years. This could end up being hundreds of dollars if the article becomes extremely popular.
Of course, we have to keep in mind that, with communities, any topic is eligible for this.
All of this means that people will be incentivized to do all they can to optimize content and do what they can to get pages ranked. Suddenly, a long-term vision for the platform by its members is in play.
It should be evident how revolutionary this is.
With Leo, we know that things take time to develop. For this reason, it is probably beneficial to get started going through some older content and refreshing it a bit. We can all see where this idea benefits all involved.
The possibilities with Ad Revenue are enormous. It adds another layer to the payout system outside simply holding $LEO.
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