Halo effect and Social Influence

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For a child, the adolescent influencer represents a figure that has credibility, is reference and enjoys a lot of authority. The reason for this is referred to the existence of a halo effect because for the little ones, these influencers are doing the right thing and are inspiration.

Everything that an influencer promotes advertising, the child will ask her parents since, thanks to the psychological manipulation for which he is being subjected, he loses his own criteria and taste.

In view of the little development of critical thinking that children and adolescents have, an influencer has the power to manipulate the ideological, political and social belief of these children because, they will never question what their idol says, for this reason, it is very important Evaluate how much power these people are exercising about children.

The sense of belonging and social conformity have a lot of prominence. As children and adolescents use their profile on Tik Tok, Instagram or subscribe to the YouTube channel of their favorite idol, they discover that through these platforms they have the opportunity to create communities. This is because they as followers of a public figure, have these digital media to have friends via online and in this way, everyone connects in the same sense of belonging to the niche of their interest in common.

All teenage influencers have fans communities where; They transmit their ideas, lifestyle and project advertising in a way that as a rule, everyone must have or do what they are transmitting. Because of this, children and adolescents begin to progressively develop a compliance of social origin.

They will hardly question everything that their idol transmits, in the same way, this is reinforced by the community of friends online that they are doing since, in these groups they also refer everything that the person who is admiring and, If anyone says otherwise, it will surely be seen in a bad way and they do not want to run the risk of being excluded because, their mind only allows them to think that they should be equal to their idol.

It's just a mirage of a perfect life
Influencers are a phenomenon that exert a great impact on advertising developed by recognized brands. This has intensified more since the arrival of social networks to our daily life. Since the psychological impact that this adolescent influence has on children has been studied, we have evidence that childhood and adolescence is in a digital captivity.

These children and adolescents long to have the life that influencers claim to have; In their minds, a thought of perfection and dream lifestyle that they want to enjoy is created. Seeing that their lives are far from being like that of their idol, many develop the feeling of frustration and even depression because in their opinion, it is unfair that they cannot have or do everything they observe in the celebrity.

The delicate situation is detected when, apart from asking their parents all the products that these influencers promote in their networks, they also develop attitudes of dressing in the same way as them, they want to have the same personality or their attitude, They want to have hair and physical like them. In a nutshell, at all costs they want to be a total replica of them.

Now, the result that is obtained with all this is that, children and adolescents when they reach this point, have problems of anxiety, depression, self-esteem and even food disorders.

Being influencers is better than studying and having a profession

Children and adolescents who want to be an influencer create an unreal expectation. Some have the thought that being famous and successful is something simple, in the same way, they think that having millions of followers and of course, being millionaires is something that is achieved from one day to another.

These lifestyles that are created in your mind, in the long place can become disappointment for this reason, it is recommended that all adults surrounding children and adolescents, constantly supervise which public figure the minors are seeing and thus , clarify what is necessary.

The most remarkable thing that should be transmitted is that, everything that is transmitted on social networks is not real and before assessing or appreciating someone else's lifestyle, they do it with their because everyone lives their own form of life.

You have to protect the development of personality in children. Social networks have wonderful things, however, media manipulation can disturb the psychology of the little ones if it does not supervise regularly.

Being influencers can be a good lifestyle if it is influenced for good, however, this trade cannot be above academic training. If for any reason or another, the child states that he wants to be an influencer because that is better than studying, it is important to teach them that this is not since, studies will always be important for their personal, social and psychological development.