Samsung Dives into Metaversa Using Decentraland

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Evening

So the metaverse craze is getting real, as Samsung becomes the latest megacompany to dive into metaverse using Ethereum based virtual realty platform Decentraland. Samsung's Decentraland virtual store will be an exact replica of Samnsung's store at 837 Washington Street in New York City’s Meatpacking District.

The virtual store called 'Samsung 837X' will be opening for a limited amount of time. Samsung is touting this as 'one of the largest brand land takeovers in Decentraland'. As per announcement, the Samsung 837X will be offering digital adventure to the users via Connectivity Theater and Sustainability Forest. User can also attend musical event at a musical event at the Customization Stage. The visiting customer users will earn 837X Non-Fungible Token (NFT) badges and limited edition wearables by completing various quests during their virtual journey through the store.

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Samsung already announced introducing new smart TV lineup in 2022 with integrated NFT platform where user will be able to browse, purchase and trade NFTs. Samsung's NFT and metaverse interests doesn't halt here. A few days back Samsung participated in investment round for a metaverse based gaming platform.

Lately, there has be a metaverse rush among mega-corporations, in order to increase connectivity with customers especially in times when COVID have significantly hampered the physical customers interactions.

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4 comments
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Interesting. Samsung wants to explore all possible avenues to grow their business. It is understandable given how much publicity Metaverse got after the Facebook meta announcement. I need to figure out which NFT token I should be focusing on.

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Many more will follow. Its just the start of a new era!

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