Adam Neumann and the Art of Failing Up

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The Art of Falling Up is for some the most beautiful thing, for others the epitome of evil.

if you’re an investor in WeWork, obviously it was the latter unless you were Martin Neumann.

The NYT’s Amy Chozik has a great look back at how WeWork rose, epically fast, only to crash almost as hard and as fast. And, of course, also at the amazing severance package” Neumann himself got from it.

There’s worse ways of failing than with a more than $1bn “golden handshake”, right.


Read: Adam Neumann and the Art of Failing Up
Note: New York Times paywall. if an issue for you, try saving to Instapaper.


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