I disgress

Have you ever seen a website claiming they will give you 100% profit of what you send them after the first month? This is a very common scam, yet it is a tried and true one. It occurred to me that financially educated people would never fall for it, but anyone who isn't totally stranded for money wouldn't, either. But the poorest people are hooked. Why?

It's because poor people in bad conditions have to make a lot of effort just to come up with, say, $100. A lot of them have to go through hell to earn enough without starving for a few days. But they can do it. So they assume somebody can take their $100 and earn 100% of that sum every month, because if they can do it through hard work, then somebody who already has money could clearly do it too, except using their money to do it.

Therefore, their logic is "if I can do it, then surely someone must be able to do it too, and that's why they have this ad for it." Unfortunately for them, guaranteed 100% profit every month would be a dream come true to pretty much anyone. It's financially unrealistic.

Doubling money every year is great in passive income, but since they're measuring possible outcomes using hard numbers instead of statistics and actual financial math, they're caught off guard when it turns out it's a scam. However, this is common practice regardless, because it works every year, since there's always a new batch of gullible people desperately trying to make their lives better.

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Image sources: @caluman's art