How Do YOU Drive Traffic To Hive?

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web3hive.png
This is what is says on Hive.io


This is obviously amazing and incredible information for anyone who fully understands it. Whenever you talk about Hive though, is that your pitch to get more people on board?

We have seen people promoting Hive (Steemit) for years on Twitter. An awesome Hive-Twitter-movement with lots of people working hard to "put Hive on the map" and to get more exposure. Some have different ideas in mind, so they are trying to reach that one investor who can change everything.

  • In the end, it's all about marketing and exposure.

I have talked about this in the past as well, and I continue to say that I do not believe that we will magically score a billionaire investor. Especially not with the Twitter marketing we see, and have seen for years.

Most people are tweeting various things and use Hive, crypto and blockchain hashtags to get exposure and they somehow seem to believe that it will bring billionaires on board. While I personally don't believe in that approach or outcome, I am still glad that people are doing what they believe is best. Personally, I think doing things like that is best to bring the Average Joe's on board, if people did some minor changes.

Hive is awesome. Hive has incredible potential. Hive is undervalued. Whatever. These are things we say, believe and think for ourselves while most of the outsiders doesn't even know that Hive exists.

  • Why are we trying to push people towards HIVE though?

Whenever I hear "Hive", I think of the blockchain. I think of the foundation where dApps are being built. I don't think of rewards, content or social media in any way. I think of the base so to speak. The place that is needed to have great dApps such as LeoFinance, Proofofbrain, Splinterlands etc.

  • The dApps are what people should be promoting to the outsiders.

I believe in organic traffic and optimized content, but I don't want to point traffic towards Hive.io. I drive traffic to LeoFinance.io and indirectly towards Hive because of that.

What's stated in the cover image is all true and awesome, but's it's not for the Average Joe's. I have said this for years already. The Average Joe's from Facebook doesn't care about decentralization, blockchain or that transfers are lightning fast.

  • They are used to Facebook. They know Facebook.

I admit that you can get people on board by pushing the whole decentralization-thing on them, but most of the Average Joe's are more likely to join for other reasons.

  • Such as: blog and earn crypto.

While I personally think that those words are what has brought most people towards Steemit/Hive since the beginning of it all, I also think it's one of the worst things you can say, as it leads to extreme retention issues. We've had retention issues from the early days and even though people have different reasons for leaving, my best guess is that the majority of the people gave up because they did not earn (enough).

However, now when I have been talking about Hive, I have talked about Hive.blog, (or other interfaces). I am not talking about Hive.io, and I think that is what most people do whenever they talk about Hive. They want to drive traffic towards Hive.blog, peakd etc. They want people to join.


That is why I am doing things like this:

tweet1.png

tweet2.png


As you can see, instead of just making a simple tweet with the url to the article on LeoFinance, I used relevant hashtags and tagged the official account as well. This leads to more social signals (likes/retweets) over time that helps with bursts of traffic and organic traffic as well.

I do this because I want to drive traffic directly to LeoFinance.io and not to "Hive", which can simply be both Hive.blog or Hive.io. I do this because I want the Average Joe's to find LeoFinance.

In my book, the Average Joe's are what will take Hive to new heights over time. Developers and new awesome dApps is amazing and cool, but I personally don't want Hive to be a large group of talented developers. I want Hive (and all the tribes) to be filled with "Average Joe's" from all over the world. I would rather have thousands of "Facebook users" than thousands of Developers, even though I obviously want developers too.

  • What's your pitch?

Talk about elevator pitch or whatever. Do you talk about decentralization and to "own your account" like so many others are doing? Are you trying to drive traffic to "Hive" (as in the blockchain) or to "Hive" as in the Hive.blog interface where people can blog and earn?

Even if you can see the difference between the two whenever you talk about it.. Are you sure that others are able to see the difference as well? Are you sure they understand what you actually are talking about whenever you are trying to convince someone to join?

While the whole "blog and earn"-thing might not be the best approach in terms of retention, it sure is the best in terms of driving traffic and getting more people on board. How we get those people to stay and become active is a completely different chapter.

That being said, if you target people with a bit more "direct" marketing such as the tweet I showed you above, you are likely to get traffic and ultimately people signing up because they start to browse the site they land on..

  • You got them interested and that's the first step.

Remember That They Have ZERO Experience...
Most Of Them Have NEVER Heard Of Hive Before.

Do you believe that Jennifer, your neighbor, will join because she heard the word "decentralization"? Or that Bob, the guy in the grocery shop, will hurry to invest because he heard that he can actually "own his account or content"?

Listen, they don't care. They don't care because they have never had any issues with Facebook, Twitter or Instagram. Most of them won't care even if you show them how the splinterlands Twitter account was banned or how Facebook have banned "internet celebrities" either. They don't care, and they will not care because it doesn't affect them on an individual level.

Most of them will care about a superb "How-To" guide about making extra money though. Or about how a random guy from wherever made $500 in a month with zero investment..

  • Our job is (or should be) to point them directly towards that information.

Posted Using LeoFinance Beta



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31 comments
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I agree 1000%. Been saying this for a few years. Few care about AWS but they do about Netflix.

Promote our best applications and Games. That is the way to get some attention. That said, promoting Hive to developers makes a great deal of sense.

Posted Using LeoFinance Beta

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Hive can- and will explode and we will see massive growth if people would start to promote the communities, or in other words, the different dApps instead of Hive itself.

The route you take depends on which audience you are trying to reach though. If you're looking for the existing crypto-enthusiasts or blockchain-gurus or if you are trying to reach the masses.

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Why aren't we doing that?! So far the best marketing we had, if that could be called marketing, has been this posh thing. How can we incentivize devs?

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yeah, lol, there's no way shark tank guy or elon or twitter dude are ever coming to hive-it's like the opposite of what they would want to be popular, i would imagine.

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I supposed there is a chance for some extreme billionaire to come and invest millions upon millions and turn this ship around entirely, but I wouldn't hold my breath. I would much rather do what I can personally to make a change and to make something happen.

The chances for such a billionaire to pop up somewhere would increase by doing that as well.

Posted Using LeoFinance Beta

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yes, if anything, its just getting the name recognition out there for hive-even if the posts get shadowbanned, haha

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Do you believe that Jennifer, your neighbor, will join because she heard the word "decentralization"? Or that Bob, the guy in the grocery shop, will hurry to invest because he heard that he can actually "own his account or content"?

Seriously. People don't care! Which is why I focus on attracting traffic organically. Rather than going to them, you let them come to you. By creating valuable content like we are doing with Crypto Guides, we can easily get the traffic from search. I am damn sure some of those non-bots are going to hit that sign up button! 😉

Posted Using LeoFinance Beta

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Organic traffic is (and has been for a very long time) a much overlooked or ignored source of traffic so I'm glad we have people who've realized the true potential of it. The crypto guides idea is wonderful and with more optimized content in general, we'll see great results in the long haul.

Posted Using LeoFinance Beta

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Well that broke it down nicely and mirrors what I have been saying for awhile. Many of the promo tweets about Hive/Leofinance, weren't even linking to anything relevant, just random praise.

Hit them where they live, which is NOT in the decentralized world, but in the apps they have on their phones and the websites they visit.

I think we've soaked up about all of the crypto-geeks we're going to, time to bring in the masses!

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Web 3.0, fast blockspeeds, blah blah blah.

Many blockchains are using all the same technical points in their marketing.

1st rule of marketing... benefits not features.

WHY DO I CARE.

Posted Using LeoFinance Beta

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Applications are definitely the best way to get traffic into HIVE. Take me for example, I joined because of Splinterlands. Otherwise you might not of seen me around here.

Posted Using LeoFinance Beta

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Just that tweet alone is 12 people that visited leofinance and earned a bit of ad revenue maybe one even signed up! Imagine if every article or even half was promoted in this same way with 12 clicks each. That's 12,000 - 24,000 visitors a day. Every small piece adds up and everyone can play a part. It's why I'm liking the push on POSH and tracking tweets with some rewards to get more involved.

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What awesome information, it raises a question for me about the work I do.

I think it is true, people are not interested in decentralization or blockchain, they are only interested in making money, and well one must present it in a way that appeals to them.

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That is the same problem since 2018, golden years of steemit.
Hype but how?

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(Edited)

Hive is flexible, it can be used as a middle ground between Reddit, Substack, Facebook, and YouTube.

It's in the way that you use it. There are appealing dApps, communities, and tokens. Plus, there's plenty of development going on. I'd say the appeal is in the individual communities and creations themselves, not in the concept of a "Hive community." Further decentralization is where the growth is for Hive as a whole.

Getting further adoption of the Hive currency and even the acceptance of the side-chain tokens in what would deemed to be mainstream commerce would be a massive victory (and we are not necessarily talking about Amazon, Overstock, etc.).

One of the threats that is looming is the ongoing effort to centralize in a decentralized, multi-community (more communities are coming!), multi-application environment. Those looking to centralize are doing more harm than good because there's reputational risk, corruption, entry barriers, and a stifling of the individual communities (due to a lack of understanding) created by these so-called authorities.

In the end, Hive is a tool. We all can use it differently and in the way we see fit to further our goals. The communities, dApps, and the monetization involved should be the selling points.

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(Edited)

Well...
I have read good arguments here... and I very much agree.
I like it.
And I agree (with someone who commented) that dApps are a good way to attract people.
Work in an "indirect way" to bring people in.

I would like to say my (unrequested) opinion on this, even if it will not find consensus (I know.. I know).
I think my way, talking privately with people that I consider suitable to enter and move in this ecosystem, to do their part (which is different from being facebook users like Average Joe... because Hive offers a blog platform but it's a different environment)...it's a slow but best way.

I don't push too much on the "money thing" (is present in the speech obviously, it is one of the bases of the speech), because it implies a lot of steps, procedures that for Average Joe are just huge pain in the ass.
Procedures-procedures-procedures. Click here then click there, then wait 3 days, and then sign up to an external platform that asks for another 2000 clicks...

This becomes a job for bankers.

Now: what I find curious... is that after a year, "we" are here talking about how Average Joe can make a lot of money (because that's what he really wants), but still has not entered Hive blog system.
And why? It's been a year ... Shouldn't already be all Facebook+Twitter users, in here, and moreover already rich and happy?

But it's not like that. And the blame can't be given only to the lack of a really effective "how-to" tutorial.

As it has been written, people have different sensibilities and these days nobody tends to believe that they will get money for free and without any commitment.

And here the commitment is greater than you let on.
Here you have to produce (at least weekly) and be familiar with your own blog, to eventually spread your words.
And not everyone is able to do that.

I don't think it's very useful, in front of the varied sensibilities of millions of people, to cite the golden rule of "marketing"...as if citing it were enough to get millions of new subscribers.

The reality is that when many Average Joes read "FAST SCALABLE POWERFUL", as already said, they are not interested... But it's also true that (eventually) AFTER THEY JOIN, they will not do anything... Because this whole environment is too complex.
Not user friendly.
On facebook and twitter, you are used to NOT MANAGING ANYTHING. That's the freedom for Average Joe.

And what do you do with millions of subscribers if they don't join and are not able to use the tools and interact in the system and "get rich"?

Compliments to the "marketing" that solves everything with one catch-phrase.

Look at the interface we are using to publish our stuff.
IT SHITS.
IT'S A SHIT!

It's 2021 and it looks like we're using windows 3.1 in here.
User interface, poor commands, First World War time font-like.

We don't even come close to the poor simple interface of Wordpress (which is already a so-called "trunk in the ass").
Do you think people are happy to publish something that can interest others using tools like this?
UX - UI that drive anyone away.

Only bankers are used to it . .they see nothing but lists of data all day anyway. withe this font (the one I'm looking at on Peakd) ...PeakD which I like, anywway.

It's like you want to "fight" against the convenient interface of Photoshop using the first Gimp version to produce nice looking graphics....

Anyway... I agree that a good "how-to" tutorial is needed... But it has to be fast/short... It should not dwell in a thousand details (and those are the ones that bore Average Joe) and most of all, you just have to know how to choose or wait for the "right" people to come in...
The ones who can handle a terrible flow of specific terminologies, too detached from everyday reality, among a thousand curations/"same kind" communities/events/percentage token calculations...

Plus the "typical rules of a new place", of course.

It's not easy.
It's not enough to just say the magic word "come in and make money"... Because you also have to be able to explain it.
And to Average Joe, you can explain it well... But once he enters he gets scared just looking at the graphic interface.

And he probably cries when he sees the blogs with a thousand animated gifs and animated break lines, in the text area...
And he surely cries when he have to deal with H1 - H2....blabla inside asterisks...

REALLY??? Is Average Joe an html coder?

Come on, the first "My Space style" time is really long gone. Is dead.

You think to attract attention with a catch-phrase... but then hive(.blog) offers windows 3.1

Ok, I joke about windows 3.1... but we are at the level of window Millennium and websites/blogs from the Altavista days.

Yay for freedom of expression... but I think there are many things to "simplify/modernize/embellish" to get many new members...
("many" precisely because you need to be able to gather various sensibilities from the "outside")

my two cents... ops...
my two tokens :)

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"What's stated in the cover image is all true and awesome, but's it's not for the Average Joe's. I have said this for years already. The Average Joe's from Facebook doesn't care about decentralization, blockchain or that transfers are lightning fast.

They are used to Facebook. They know Facebook.

I admit that you can get people on board by pushing the whole decentralization-thing on them, but most of the Average Joe's are more likely to join for other reasons.

Such as: blog and earn crypto.

While I personally think that those words are what has brought most people towards Steemit/Hive since the beginning of it all"

This is a huge issue and the source of my rants lol. So much so i decided if it can't get done right do it yourself". So recognizing all this the first thing i understood was the people out there that you need.. don't even care about the same issues you all push to the forefront.

For example one big statement i hear alot is that well hive is decentralized social media blah blah blah.. the reality of the situation is.. i'm on social media everyday and these people dying to tell you everything about them.. they giving up all their info free of charge.. they telling you about their babies and their jobs and their lives and their this and that..

Does that sound like a person concerned about data or privacy. I think its the opposite .. i think they got no problem with releasing data i think the problem is they don't get paid for the data. So when many hear things like the biggest promotion for steem in the early days or marketing scheme was the idea that you could luck up and make $40k on a post. That was a brilliant marketing scheme it wasn't going to be true but it got people here and it got them excited and once here you can kinda get them to stay for other things.

You get here it gets worse for those people. The stages of learning far too long too difficult. It probably took me like 3 months to even understand these dpos systems. In a world where the average person has about 5 minutes per social media encounter. I mean its so much stuff we miss here and if we don't miss it and we think we can continue on like this.. that's not being very intelligent.

If you think you can ignore all these things. The ui's and user friendliness of the site. You know what the best thing to do is.. Make apps very similar to what the people already use lol.. Developers pride themselves on building complex systems and all these applications.

People don't care about all that. Normal people want normal applications and easy user friendly wallets preferrably like the ones they already use.. on paypal and ebay and facebook and amazon so the idea is to make everything familiar not foreign

It took me about 5 minutes to figure that out then i developed bitcoin myk that has all the functions of facebook looks like facebook with every feature and have wallet integration. Now i don't have to rant or complain about what they do or don't do here because i already know people will pick and choose the more convenient user friendly models.

People get here they don't understand the system.. They thinking they going to make hundreds if not thousands per month they going to make pennies and in many cases they going to make nothing.. This is a problem because this means they'll leave out of the door as soon as they come in which is why what works best for most people are freemium services and thats what i created.

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Axrually this is a good strategy, the apps should be first, then expand on other hive opportunities. I let most of my friends to play Splinterlands, and few expanded knowledge, started to publish on Leo. Only then I explained to them about tags and tribes.


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Steem was a horrible choice for a name but then we made it even worse with Hive. Woops!

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Definitely a great thought and write. Communities are the selling point for Hive and this should be at the fore of our promotional campaingns.

The dApps are what people should be promoting to the outsiders.

This is just the message here.

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You are preaching to the choir my friend. Like you, I have been saying the same thing for some time now. Great information on shilling the products available on our blockchain.

Have a great weekend!

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I'd say games have even more potential. Most people don't want to write blogs. They may post something short on FB. That's not really very welcome on Hive. @dbuzz could be awesome because it's basically Twitter made better. We could promote that with all the free speech features.

The real Killer Dapp will be Splinterlands. At least that's my opinion :)

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@hitmeasap
I see your point...
I've been doing the same thing in the past 1 year.
I drive my traffic throughout @ecency at the entire time...
Just a few reasons behind it:

  1. Most important for me:

This way I can ensure that the average Joe’s gonna have his master password in his email and secured/saved somehow.

  • Because if I got them thru ant another front end the chance of them losing the password is around 95% so I don't want that.

https://www.facebook.com/spirit.of.freed0m

https://www.instagram.com/spirit.of.freed0m

I just keep all my traffic thru one frontend...

Namaste 🙏

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Thank you for this information. This information is really important for me to drive traffic.

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