Value & Intangible Content
Comedy is something that sells really well in the Nigerian Social media industry and overtime a lot of people have built a real-time venture from something intangible.
bringing comics contents via Instagram and Facebook and of course the grand earner; YouTube. In the past tangibility was always what you consider as real wealth; landed property, money in the bank and a lot of other thing like properties that could be traded for money.
Nowadays having a YouTube account with 500k subscriber is worth more than being a bank manager in a Nigerian commercial bank. Having digital skills sometimes can be better than having a degree that cannot translate to wealth or translate to value of any sort.
Nowadays the ability to be productive is what translates to wealth. When you look at most YouTube and Instagram comedians content is what classifies them.
The ability to understand a heterogeneous audience and satisfy them content wise is what makes them great professionals. Having an audience is different but maintaining them is where the problem is.
Getting them to subscribe and patent you is something else and getting them to recommend you is even more difficult. Truth is, content is what is king but then Irrespective of what content these guys out out on a timely basis we can't forget the fact that instability Is a human thing.
How Valuable Is Comic Content?
Now when you compare music to comedy it's very different. Great musicians aren't known through their YouTube views or even Facebook pages but one thing I can tell you is that there is always a sentiment.
In Nigeria people can pay millions of naira to dance to a musician who sings fast pace beat but wouldn't do so for a musician that's based in RNB genre or blues. So the relevance people attaches to a musician is what makes them expensive.
value is relative when it comes to the entertainment industry and people's opinion of quality or fun is what makes them make a music choice over the other but then in comedy it's totally different. Humor sells and humor is synonymous and the only thing that makes one comedian valuable the the other is the quality of content, uniqueness and originality.
But then, Originality is the issue. In the industry everyone is a plagiarist. But being a smart and creative plagiarist is what differentiates a lazy and uncreative plagiarist from of course the former. Recycling is is the stage where you find a lot of content but then being able to recycle an old content into an even better one is what keeps the value coming in.
In other words recycling is healthy because it keeps contenting rather innovative, new and fresh but one of the reasons why recycling feels rather terrible is that people lacks the ability to stay productive and even when money is the motivation the Nigerian industry is more intrested in returns and input not mindful of the output they sell to the general public.
Going Where The Money Is
Comedy sells more in Nigeria and the movie industry is now a pile of shit. Nigerians pay heavily to consume foreign content but will never pay half of that money to consume a Nigerian content even if its totally free of charge.
So gradually we have seen movie stars gradually diving into instagram comedy because that is where the audience, the affiliate marketing and the money is; soon the comedy market will be filled up and comedy will loss it's value because once again contenting will be the problem and we'd be back to square one. Too many cook spoils the broth too many unproductive people are trying to carve out a chunk of wealth for themselves but then they don't even have the base core; content.
They go about looking for audience but then they don't even have contents and lacks basic understanding of how quality recycling cleans up the entire spectrum.
Interested in some more of my works?
Mindfulness: Forming Diverse Assertions Of What We Really Are Despite Internal Or External Influence
My name is @Josediccus, a young Nigerian student who is a Vlogger, A Psychologist, Poet And Sports Writer/Analyst. I'm using my contents as a process to create shared meaning as well as create expressions through which people on/off hive can relate. I believe content is a process to be enjoyed and relished and I'm up for any collaborations in my field stated above. Cheers
@Josediccus, your brother-in-pen & heart
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