Some Virtual Marketing Phenomenon & Selling A Product On Twitter

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The Mistake Of Selling To Emotionally Appeal

There's a set of people on Twitter that sells the "hype". They target a specific kind of queer audience that buys a product to showcase or show off their financial status, and not really because they needed that product. In the past, I've come across people who buy blank boards with a little stroke of the brush and relates to them as "work of art" they'll say they're buying the signature of the artist and also appreciating his skills.

However, realistically these arts offers no real-time value, they cannot resell in any type of market, it brings satisfaction to only the person that paid for it, and it's not even a means to store wealth or value. This is somewhat synonyms with how some NFTs are often overrated. They bring no value, can't store wealth with it, can't see it on any crypto platform, except for the specific one it was made.


Not Being Profit Oriented

Now, NFT is not the target. In the Nigerian twitter space, you'll find two things: entertainment and commerce and of course the audience creates the entertainment and this way, they simultaneously consume the commercial content. Like I was saying, a few people are trying to sell their product to suit a particular audience, they do these by being expensive retailers.

They buy products in their natural state, turns them to finished goods and of course escalate the price of this "finished product" in a way which will showcase that it's specifically not for "everyone". The funny thing about these expensive retailers is that they feel that twitter has a heterogeneous audience, which means many will buy to just show off their wealth. They feel that by hiking the price, they get to make more profit than when they sell for an affordable rate per unit.


Value Over Intended Target Audience

On the surface, these products come out good, but then their prices are so outrageous that an end consumer begins to see no value in the quality of the product. A producer or retailer should not produce or sell a good because the intended target audience is supposed to have the financial power, this is totally baseless.

When a product's price exceeds its value, what then becomes the motivation for a consumer to buy? It's important to understand that it's not every wealthy person that would not consider the cost of a commodity before buying; this is why it's important to weigh the value a product is bringing before it's pricing. Pricing should totally understand the willingness of a consumer to part with a specific amount of resources and also the willingness to buy.


Buying Virtually: A No-brainer?

It's good to target a specific audience because this gives producers some specific frameworks to work with, however emotionally trying to appeal to an audience to flex their spending power over the quality of a product is absolutely baseless. I understand that real-time marketing schemes would absolutely differ from when a person is marketing on a place like twitter.

But then it's real people who are behind the emojis and the keyboards, and they'll absolutely think the same way as when they're buying from real-time stores. One thing about Twitter is that one can actually sell their products more expensive than real-time stores or marts, and why is this? People appreciate the fact that they're getting these products without having to visit malls and stores. They'll pay that extra change.


Studying The Approval & Disapproval "Trend"

But when the money added to these products becomes too much, it makes the sellers to seem ridiculous. Fact is, wealthy people don't spend the way a lot of people think, some wealthy people are painstakingly frugal, and before you can appeal to them to part with a sizeable amount, that product will have immense utility and secondly there will be an innate desire for that particular product.

In actuality, a product should aim at quality firstly before it aims at the financial power of the end consumer. Twitter has a trend. When some people disapproves of a product, they create a thread of disapproval which others specifically follows without bothering to scrutinize these products themselves. Same way with when they approve of a product, and this is why twitter sellers should aim at creating that first impressions.

I've come to study this trend and if a person is aiming to utilize twitter rather than mainstream media, it'll specifically come in handy. Virtual or real, it's real people who will be tasked with making the right decisions on how to spend their money.




Interested in some more of my works?


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How Life's Issues Prevents Us From Obligatory Priorities
A Sense Of Self Accountability: Why Minimalism Exceeds Beyond Spending Money.
A Taste Of You.... (POB WOTW) {An Original Poetry)
Causality & Common Sense: Some Answers To Most Plausible Questions?


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My name is @Josediccus, a young Nigerian entrepreneur who is a Vlogger, A Psychologist, Poet, Sports Writer/Analyst & Personal Finance Coach. I'm using my contents as a process to create shared meaning as well as create expressions through which people on/off hive can relate. I believe content is a process to be enjoyed and relished and I'm up for any collaborations in my field stated above. Cheers


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13 comments
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Hmm, please by any chance, does this post have anything to do with the recent ewa agoyin controversy on Twitter? 😂😂😂 cause the whole thing is so funny

One point I'd like to raise though. A rich person might consider the price of money, but they might not actually understand its value, and I wish you'd mentioned that

But overall, good job bro.

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This isn't related to the Ewa goyin Twitter saga but generally there's this thing that twitter sellers do, they sell the hype. Hoping to attract some set of audience who would buy their outrageous prices. Sometimes it works. Mostly it doesn't. Twitter is a fantastic place to sell but people must value their product rightly in other to maintain a long lasting legibility.

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it was a very informative blog I learned a lot

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You have a point there.
Recently, I've had to harden my heart about hyped goods and services from Twitter and Instagram, so as to manage my finances properly, but more because the escalated prices.. to what end? To feel among?

On the side tho, what is NFT and what are the examples?

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Overall twitter sellers are naturally overhyped due to the fact that they're bringing the products directly to people. But then just like you, I wouldn't. It's always not economical.

NFTs are non fungible token, it can come in any form, mostly used for tokenization.

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Okay.

What do you mean by tokenization, please?

Sorry, I really don't know.

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(Edited)

Actually they're people who don't really work for the money they earn and they are some who want to use a product because a certain celebrity used it so as to get a certain hype of bragging rights. No matter how we look at it, they'll be people that'll take advantage of that fact. It might not always turn out good for them but sometimes they'll have it good.
Take a look at iphone for example, I'm not saying the product doesn't worth it's price but if you take a good look at it, it's prices are getting outrageous and people would always run to get it in order to gain bragging rights.

It's a circle we can't stop, I know I went a little out of context though but thanks for your observation bro


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You didn't go out of context, I guess it was quite relatable to a particular extent. However it's almost a unique situation. The truth is that twitter has been commercialised as of late by some retailers and of course these people are selling the hype to make more Money, trying to appeal to the emotion rather than satisfy a need. Thanks for dropping by.

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It's nice to see people are also showing common sense. There is no reason to pay a premium if you don't have to. Do you think people are more willing to pay a premium when things are good but cut back when things or bad?

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Altogether, we'll exactly find people who would buy not because it's actually value but for some other queer reasons. This is actually the target audience of these people.

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Interesting.... in America we call people who buy cars, clothing and jewelry they can't afford, creating heavy personal Wannabees
I say that as an observation, not a value judgement, because I care not what others spend their wealth on, only what I spend mine on...
Although if asked I suggest moderation.
:)

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