Give Kohl's Credit, They Are Still Surviving.

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The rise of ecommerce outlets has made it harder for traditional retailers to attract customers to their stores and there is no bigger culprit than Amazon. So what did Kohl's do, the got in bed with the enemy a year ago and partnered with Amazon. Kohl's now accepts Amazon returns and has Amazon shops in their stores where they sell Amazon products such as the Echo smart speakers.

The partnership simplifying the returns process for Amazon and showcasing Echo devices and other Alexa-compatible hardware and in return brings in addition foot traffic into the Kohl’s stores. Case in point, the partnership is even gaining traction with millennials, who otherwise would have ignored Kohl’s.

Kohl has even teamed up with Weight Watchers, for an in-store studio and Healthy Kitchen products at some locations. In addition, in an effort to drive more foot traffic to its stores, Kohl’s is partnering with Planet Fitness.

Give Kohl's credit, they are still surviving due to smart partnerships they have made over the last couple of years. Their partnership with Amazon bought exposed 2 million people into the Kohl's stores and 33% were millennials.



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11 comments
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We have been buying quite a bit from Kohl's lately. It is awesome being able to just drive into the parking lot and have them bring the stuff out to you. I am guessing part of the reason they are doing so well is because there is a sale. Kohl's is always having a sale!

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I visit their clearance racks every time I go. Get some nice shirts for 80-90% off. But then I look at the starting price and think, who ever paid $50 for this shirt? But on sale, the prices are good.

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Yeah, I am totally with you! I get some good deals there as well. I just need to lose a little weight so I can fit into more of the stuff they have there. I am right on the edge of slim pickings and the motherload right now. Marshall's/TJ Maxx is always good for some awesome finds too.

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Nice, I'm all about the clearance section and usually don't buy things unless on sale...that includes my groceries too.

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That's great to hear...my life loves Kohl's because we have one 1 mile from our house and she can bring all her Amazon returns there.

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Yes, them taking Amazon returns was game changing. We have a new Costco a mile from out house and it is dangerous to say the least!

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I think these hybrid and partnership's will be the way forward. We went to get kids dress clothes for an even and noticed the big amazon drop off / pickup area and the amazon electronics section.

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