Small Business Saturday

Hi fellow weekend warriors,

Today was a successful day of orders for the little small business we’ve created!

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Multiple Fronts

So one of the things my wife Siena and I have been in the habit of for many years is getting a little side hustle going. That most often entailed working for a company or someone else but a few years ago she got wind of a company selling things online, as well as in person of course, and you could sign up to be your own registered company franchise under their umbrella. She said yeah why not, it could end up being worth it if you get in at the right time. Two years later, it’s thankfully been taking off!

This past week, she got in over 80 different orders for all kinds of stuff and that’s what we spent all day doing. I didn’t realize how much work she was putting into it, my own fault for not being more interested in helping but trying to do a lot of stuff at once myself, I guess I wasn’t in the mental state in order to want to do more. When things really started picking up a few months ago though, I started trying to ask what else I could do to help. I was logging orders for a bit, making sure the volume matched what we were sending out and we didn’t miss any packages from the company. Thankfully that’s been a pretty easy thing to do but it wasn’t as much help to her as actually doing the packaging itself. She had sort of a system with what she was doing and I understand with me being a complete noob at it, I wasn’t giving her a lot of confidence that I could not mess it up lol. Thankfully that got better and now these past few weekends, when I’m not working myself, we’ve spent the whole day or two just doing orders and getting things ready to ship! Today was the most orders in one group, 83 different packages!

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I think with things like small businesses, even if you are just a franchisee, what you have to do is be a business family together. It wasn’t too bad in the beginning but it also wasn’t very profitable to do. Even now we aren’t sure exactly how profitable it is but it is in the green so that’s good at least. I think one of the best things for her though, since she’s a professional mom, is the ability to have something to mentally engage herself in that isn’t the little man. We all need to do adult things so having that is a big benefit. Now that I’m picking up a lot of the work myself, I think we could even handle more business volume. I’m not advertising it on here, sorry but I’m trying to keep the crypto thing and this business separate for now. We may start to expand out but no word on that yet. I’m mainly trying to keep a shred of anonymity here, it’s not a lot and I’m sure if someone was aggressive enough they could figure it out but until we want to (if we ever do) go full on ‘this is who we are’ I’ll keep it the way it is!

Sometimes it’s pretty easy to get involved with these sales companies. You just have to time it right, which is impossible to know, and you could have a little bit of success and fun doing it! One of the really important things with the company, just like here on hive, is the engagement. My wife’s customers and her team tell her all the time they love her group and concept the most because she’s engaging. She’s talking to them often, encouraging and constantly posting to keep things interesting. Lots of us say it on here, the most important thing is engagement! Without it, you won’t get much of anywhere!

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13 comments
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So important just to survive right now considering the worldwide economic state of things. Being traditional won't work anymore, and it's good to have a few tricks up our sleeves.

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Yeah that's for sure! Doing what we can while we can is important. It ensures a little more financial freedom which is what everyone needs I think!

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There's nothing like a little side-gig huh?

Doing stuff like this together is good and whilst it may not be totally profitable, good value for time invested, one will never know without trying right? No effort will result in no gain.

Good work mate.

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Thanks man, for sure. When we started doing it, it got maybe twenty dollars a month in taxable income. Now it's a fair bit more than that and we get to expense some stuff that we need anyways like a printer and that stuff to run the business. Businesses are hard to keep profitable sometimes but the other perks like getting to write stuff off on taxes is a good part. Let's keep it going until we can't any longer and see what happens.

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You might as well ride it out and take some benefits along the way. Like you say, the other benefits can work well. It'll be interesting to see what you think the business has done financially, over all, at the end of each financial year. Like a dollar value of income and perks/deductions etc. combined.

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Yeah Siena was aiming to get that sorted out this weekend but the 84 packages says otherwise lol. Thankfully we got it done and now it's all invoiced so it's just waiting for folks to pay and we ship em out which I can do easily. She will get the numbers crunched from it all so we are both eager to see the exact amount we have for profits after the routine expenses are added up like packages etc.

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Congratulations! 80+ is a lot if sales.

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Thanks! It is and that's two weeks worth. If the same volume keeps up we will be doing over 150 packages a month. Really good to see since the work is time consuming but beneficial in the end for us long term. It's kind of cool, with this volume of sales we started to get some local customers buying randomly off the website and since our volume is up, they directed the sales to us instead of someone else who doesn't sell that much. Cool to see! That stuff never happened before lol

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Congrats on the entrepreneurship!

I have done the same as a matter of a few years ago and will never look back. The good thing is now I run a digital marketing company (consequently partnered with the founder of Presearch) which means we help small businesses like your get selling online and loved by search engines.

You can do it!

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Thanks man! It's really good stuff to try and get out and do things on your own. It’s a lot of work but it’s also really rewarding for many reasons and it gives us confidence in our ability to do what we can to make things work.

I’m curious what’s your business website? I wouldn’t mind checking it out just out of curiosity. I don’t know the rules around advertising but it might be something we would look into if we can figure out the rules on it.

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Company website is https://towncriermarketing.ca and our #shoplocal platform is https://shopstratford.ca

We launched it just before covid screwed with all of our target clients so we have a had a hell of a year helping any small business looking to launch or improve at cost of for charity. I really should find the time to post more of our stories at @town-crier and will soon.

You are #hive and get my advice for free!

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Thanks I appreciate it! The company is looking to expand into Canada so I think if that goes through we could definitely have some opportunity to collaborate! The company is doing good in America and just getting things advertised in Canada right now so it's only a matter of time!

I'll bookmark the website now so I don't lose it!

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