Why Smartphones are a Great and Powerful Tool for Small Businesses - [Final Part]

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As Smartphones technology continue to grow and become more and more advanced, we will continue to see businesses, most especially small businesses utilizing the power of smartphones and the benefits it offers in business. Another reason why smartphones are a great and powerful tool for small businesses is some useful applications on smartphones. We all know that as smartphones continue to have more capabilities and become more advanced, app developers continue to push the limits in their applications. Right now we have millions and millions of applications in the app stores, whether it is android or iOS, apps for smartphones continue to grow. There are productivity apps that are very useful for businesses… applications like to-do list apps which is great for listing out a quick list of what needs to be done for the day, notepad apps is great for writing and saving out important notes. Also, there are apps that are made specifically for collaboration. These apps are great for organizing projects and collaborating with team members etc and many useful applications for businesses.

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Another very useful benefit of smartphone in business is the ability for business owners to utilize the video recording features of smartphones to create video contents for sharing on social media. Social media have grown tremendously over the last couple of years and its users are still growing and expanding… businesses have discovered the power of utilizing social media as there are billions of people who use social media on a daily basis, meaning that there are abundance of target customers on social media. Creating video contents on social media have proven to be a very effective marketing strategy for businesses… Big businesses who have the resources can afford to build a professional and standard studio specifically for creating high quality video contents for their social media channels. However, a lot of small businesses cannot afford to setup such expensive video studios… the good news is that they don’t need to have expensive video studios to create video contents for social media consumption… smartphones have made it so easy and possible to create high quality video contents.

Small business owners can make use of the amazing video recording features of smartphones to record high quality videos. This can be done either by holding the phone and recording yourself using the front facing camera and talking about your business or giving out useful information as well… or placing the phone on a smartphone tripod and using the main camera to record yourself talking about your business. With proper lighting conditions, you can record really high quality videos that when uploaded on social media, is effective and gets the job done… that is all that matters, no one cares whether the videos what shot with the most expensive camera or not… as far as the video contents is quality and good enough, people are going to consume the video contents. Also, with the continuous growth in social media platforms, smartphones have proven to be a really valuable tool for managing social media accounts. Social media platforms like Instagram for example have shown to be a great place for small business owners, works best on smartphones and even though it can be accessed using a computer, it was created with smartphones in mind, meaning, the platform was fully optimized to be used on smartphones. Depending on the type of business, having an account on Instagram is very important as it means that the business can tap into the growing pool of target customers who are on Instagram.

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Finally, smartphones offer a lot of benefits to small businesses that when utilize effectively can be a cheaper alternative for some tools that are important for business. Apart from using smartphones for capturing photos, recording videos and audios or its productivity apps, or managing and accessing social media platforms, smartphones does a lot more… smartphones can be used for payment and transactions for the business… we have seen that the world is slowly going cashless which means that a lot of transactions are done online. There are payment apps that can be used to send money to anyone anywhere in the world without the need to go to the back. Also, there are apps that act as a wallet where users can fund the wallet with money and use that to purchase goods and services or make payments conveniently. This is great for small businesses as time is extremely valuable when it comes to running a small business.

Also, most smartphones come with the ability to edit documents and also write and save documents in most of the popular documents file formats like doc, docx and pdf. This is very powerful because it means that documents created on smartphones and saved in any of the popular file formats can be opened and accessed by most devices including a computer. While a computer is important for small businesses, depending on the type of business, it is not a must, there are small businesses that are running with very limited resources… Most smartphones offer a lot of capabilities and features that are required to run and manage a small business. There are people who run small businesses and make money with just their smartphone alone. That is to show how powerful smartphones are and when utilized effectively can be a valuable tool for small businesses.