Marketing products technique

I’ve just encountered the term “Chunk up and drill down” as a technique for marketing your products. This method will make your marketing non-pushy. It’s by creating a framework of steps for your potential clients to follow to achieve a certain goal whilst at each step they have options to choose how to go about achieving them. And maybe at some steps they may need your product or services.

Thought I’d share with anyone interesting in selling products or services.