Building My Dream Advertising Firm; Getting Results From The Tip Of The Finger
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I feel advertising has lagged behind a lot in recent years, I'm categorically not saying this for every state or extended Society, but there's been a phenomenon or practices of advertising in most African Societies which has limited the human appeal or mind management which sometimes quality advertising has to achieve to be complete, in actuality I really do not think advertising should just aim at profiteering, in all honesty in a country like Nigeria advertising has lost its bite simply because people do not really believe in the propaganda of advertising anymore rather they just sieve through perceptual filters and prefer to wait on personal selling, endorsement and sales promotion in other to buy or choose a particular brand. It's like a step backward into the evolutions of marketing where there is a focus on product and produce and the sophisticated process that is actually put into selling is actually ignored.
The reason why I actually love digital advertising is because people actually follow what they feel to be true (even when it is now possible these days to buy a few thousands of followers on Instagram) for example if I can just click follow on a page of a facebook product page it would have been that I have tested and used their products and I would love to be updated about any of their upcoming brand products that might be new to the market and that's why I feel that television and radio advertising might soon lose its essence. One thing is that you can actually see that some people who have natural followers on Instagram are being paid a whole lot to showcase a few message that contains classified advertising to their audience. Money making shouldn't be the aim of advertising else the intended or target audience would see through this and actually turn off their focus. I might actually be wrong but this is an observation which shares a whole lot of factuality.
In essence, the whole origin of marketing and advertising should pop up after quality has been inculcated or imbibed because this should basically be the origin through which we focus advertising on. You see one of the disadvantages of advertising over the years it's not because it isn't effectively done, it is because sometimes there is a tendency to want to oversell more than what a product can actually offer and this can make advertising futile even after money has been spent. There's something I call soft advertising and this is allowing your target audience understand just that little information about your product that might make it less superlative this way you might get less consumer, but legitimate and constant or continuous patronization. The truth about every product is that they always a side effects that alters their full functionalities but you would never see a brand tell a target audience about these side effects rather they go ahead to sell it and sometimes people are often disappointed with the fact that these information were being withheld after they have gone on to use these products.
In conclusion, I feel that digital marketing should actually take over and when I open or start my own advertising firms I would actually employ personnel with high amounts of social media followers because some of the qualities of these people is that they are highly tolerant, patient and they're the kind of people who would actually build something from nothing and from the scratch as well. I believe that the two or three minutes which a brand has to advertise on radio or television or even the little spaces on the pages of newspaper can not really have full effect. The world has gone beyond the media bullet Theory stage and people no longer believe everything they see, they process information through perceptual filters and most times when you sell on false promises it's dents every prospect you might have in future as a brand and this is why it is essential to bank with an advertising agency before you advertise your product.
I'll be releasing a part two to this study on the framework of my ideal advertising format. Cheers and thanks for reading
Interested in some more of my works?
The Big Issues With "Faking It Till You Make It"
Consumerism And Spending From A Strange Point of View
Your Experience Is "Money", Feeling Free To Sell?
The Fruitfulness Of Taking Actions Immediately We Make Decisions
Waking Up "Undead". (An Original Poetry)
Understanding Obtainability And Unobtainability In Our External and Internal Societies
The Dilemma That Comes With Condoling The Act Of Betrayal
Life Goals 101: Building Character In Place Of Noteriety/Popularity
Erling Haaland : Making The Case For Manchester United's Missed Opportunity
My name is @Josediccus, a young Nigerian student who is a Dtuber, 📷 Psychologist, Poet And Sports Writer/Analyst. I'm using my contents as a process to create shared meaning as well as create expressions through which people on/off steem can relate. I believe content is a process to be enjoyed and relished and I'm up for any collaborations in my field stated above. Cheers
@Josediccus, your brother in pen and video 📷
I'm hoping to reach more people who are broken at heart and spirit, so share on any platform or resteem
@tipu curate
Upvoted 👌 (Mana: 5/20 - need recharge?)
Hello @josediccus
Thank you for choosing to post within project.hope HIVE/community. I was wondering if there is any way to DM you as I would like to explain little bit about our community goals and structure.
Do you use telegram or discord? If you do then join our server and give me a shout. I would gladly share with you goals of our community and explain our project.hope economy.
Discord sever: https://discord.gg/yzMFjR
Upvoted already.
@crypto.piotr
I'm doing that now
I feel you are absolutely correct, what we have these days is that people do not follow a particular social media brand because they love the product but because there is something to benefit from doing so. Take the case of hunt tasks for instance, you are asked to follow or subscribe to a particular channel for a penny and people gladly do it, but quickly disregard the mails coming from them after that.
I wish u the best
Exactly I think advertising is aggrandized these days, however in Africa it's different most of the brand I actually follow it's actually because I have tested and trusted them although it might be totally different in other places. But sometimes in some other instances to people follow blindly just because they would receive some amount of money
I'd agree that advertising has undergone a transformation, and is still doing go. While many ads stick with the old model which reeks of simple, blatant brainwashing and propaganda, many educated audiences are very resistant to such methods.
Consequently, in this day and age, advertising that focuses on facts might be more effective than advertising that uses nonsense and utter BS.
On another note, welcome to the ProjectHope community / hive. I hope you can thrive along with the community.
You're utterly right, I feel that we should be More truthfully when advertising it kills propagandas by all means. However when money is the aim I feel brands won't do this.
Thanks a whole lot, I feel i can hope to do my best.
Dear @josediccus
I do believe that setting up our own advertising firm may be a dream (and probably dream of many) - however it seem that majority of people do not realize how difficult and challenging this kind of job can be.
Based on my experience as a social media marketer (something I used to do) I can honestly say, that customers expectations usually are very high and at the same time most customers do not value marketing the way they should - ending up being stingy and trying to squeze all juices out of you.
I surely wonder how does "advertising world" look in African societies. Surely must be different from what I've experienced in Europe and Asia.
Fingers crossed for your future success. It's a very difficult field, with loads of cheap competition (which is efficiently destroying the market).
Solid read. Upvoted already
Yours, Piotr
Words are powerful. Yes, digital advertising sure beats the old printed portfolio as a musician. You can reach a larger audience at a fraction of the cost. And you can create a brand using power lines. Yes, it has helped me. Thanks my friend.
You're definitely welcomed by all means my friend, I feel we're improving on all advertising front and well it's sure more fruitful even when it requires a whole lot of work
The marketing sector is definitely not the way it should be, we need minds who are not just concerned about their profits, I wish you the best .
Hello appreciated @josediccus.
Thank you for choosing Project Hope Hive. Welcome!
The current public is harder to impress. Their minds are so accustomed to technology and digital editions that they have become incredulous, which makes advertising work even more difficult.
Maybe a technique of going back to the roots could work. Create an advertising hybrid that merges past and present.
We will be attentive to that second installment.
Your friend, Juan.
In my opinion I basically feel that people need something they can trust and something they can bank on and advertising should aim it actually achieving this aim and goal. Thanks a whole lot for your comment and I hope to actually bring the second part to this study it is great to be here already
You have fresh and great ideas. I really like your way of writing.
It is a great fortune to have you in our community. Please keep bringing us great content.
Hello @josediccus and welcome to Project.Hope
We are undoubtedly living in an information age, where social networks have great power to transmit any news immediately, that is, it reaches the consumer immediately. Television, radio, newspapers have almost lost the great influence they used to have 30 years ago. The artificial intelligences (AI) are doing their best to determine the type of public to which the advertisements and propaganda are offered, according to their inclinations, hobbies, and habits. That's why advertising firms must adapt to new technologies and trends, making use of AI, which will allow them to target the type of product to the determined public.
In short, sending advertisements about axes and saws to cut trees to ladies who love to cook or are inclined to kitchen products, is a waste of time. This is where AI's will be of great help to ad firms.
Thanks for sharing :)
Yes I actually feel the same way and this is because in the long run people will become more and more difficult to please and there will need to be extra measures in order to coax people into buying a product. thanks a whole lot for your comment and I'm grateful
You're welcome ^_^
Hi friend @josediccus, great article.
Speculation and hype in advertising can make you sell a product quickly, but what will give you stability in the market is that you are clear and honest when you advertise, that creates trust.
Thanks for sharing. Welcome to Project Hope
I'm following you!
Welcome to the community, I hope you enjoy the company and we can share opinions and points of view.
Entering the subject. I think that advertising is a business and every business seeks to make money, but it happens that "businesses with good quality" try to make money without damaging their credibility or losing reputation in front of their followers, because it is very bad for businesses to lose their faith of your audience or your consumers. At least, these ideas applied to what I remember from old business.
I am now remembering a little the ideas of a couple of decades ago, when social media influencers and bloggers began to be notable, it was an unstoppable boom, these new players provided a new window of exposure to products and services, providing a critique or telling their experiences, they gradually gained audience and an image was created before their audience, so the next step for the publicists was to contact them to be able to make use of their communication channels and use the image they had already cultivated.
It happened that digital advertising was already emerging as an important niche, despite the web and the explosion of companies in it were something that was observed since the end of the twentieth century, advertising developed for the digital media was very based on old ways, with the emergence of Web 2.0 and the interaction in communities and platforms that gave way to Social Networks, the game began to change, consumers found that content could be created and could be pormotors or haters of products or services , it is true that the Troles were not lacking, but in general, I think it was a good thing that these spaces were born to interact and make personal opinions and experiences known.
This led to a form of "word of mouth" advertising but in a digital medium, it looked like what was the old epidemiology model, in which one could study the rumors and advertising "from person to person" that could be Observe in previous decades. I think it was at that time that social networks gained so much boom and advertising companies began to notice that it was a niche of contact and dissemination of their services that they had to attend.
What problem do we encounter with this? The old dilemma between the question of making money regardless of the means or false promises, versus, giving the relevant information of things and promoting those with which you could commit yourself in good faith. I think that in many cases, the last position was quite idealistic, although it was the most respectable.
Hi @josediccus
Welcome to the project.hope HIVE/community.
Such a nice write-up about advertisement and how its treated nowadays. advertisement is such a nice way through which we can make people aware of our product or services however in today's time its just limited to sales and revenue numbers. This money-making agenda is so huge that people even don't refrain to share wrong information.
You said it correct and people take it the same that you mentioned over here. Your idea of making something own with honesty is nice. Thank you.
Have a great weekend ahead.
Thanks for sharing this fine article with @project.hope. We are happy to have you as one of our newest community members. Cheers!
Hi @josediccus
Friend very solid reading.
But I can only say that with the advancement of technologies and even more of social networks. The advertising area has also modified its forms. It is very true that and share your opinion it is good to test the product to which we are going to carry out some advertising, since it is your reputation that will be at stake to advertise something just for money and that that product is not a good product., I think It's not worth advertising.
Greetings friend from Venezuela.